sap christian klein cloud computing rise with sap [shutterstock: 450714214, mantinov]
[shutterstock: 450714214, mantinov]
Blog Editor-in-Chief

RISE With SAP: The Point Of No Return

SAP is not doing too well right now. It is a financial crisis as much as it is a cultural one, because SAP executives have strayed from the path of virtue.

People are allowed to make mistakes, but running into the same dead end twice is irresponsible and stupid. Many years ago, SAP tried to set up an outsourcing and hosting business with its Germany-based subsidiary SAP SI. The attempt failed and Deutsche Telekom took pity and bought the company.

Many years later, SAP is trying again: This time, the project is called cloud computing and is no less ambitious. SAP wants to prove to global IT groups such as IBM, Microsoft, Oracle, Salesforce, and Workday that it is just as good at infrastructure and services business. While the effects are catastrophic, SAP has unfortunately long since passed the point of no return. By now, the foray into cloud computing can’t be stopped. SAP must take off into the cloud or the ERP world market leader will topple.

SAP has committed itself to cloud computing without any need or compulsion, even though many other business and organizational fields fall by the wayside. RISE with SAP could have become the business management framework for digital transformation. It could have ushered in a new digital business administration and organization theory. Instead, RISE with SAP became a tool for cloud computing.

If transformation, sustainability, and purpose are to be more than buzzwords, companies need real system change. SAP thinks it has found this system change in cloud computing. Investor confidence in the shares and stock market activity paint a different picture. Over the past three years, Microsoft’s stock price has risen by about 88 percent and Oracle’s by about 44 percent, Salesforce’s has stayed almost the same, and IBM’s has fallen by a little over five percent, Workday’s by about ten percent, and SAP’s by 21 percent. Thus, SAP CEO Christian Klein’s purpose and RISE have destroyed a good amount of stock market capital. (The selection of companies was based on SAP’s self-defined peers.) To compare: While SAP’s share price fell by the aforementioned 21 percent during the period from September 30, 2019 to September 4, 2022, the DAX rose by almost ten percent.

Gut feeling and common sense would probably call for a serious strategy correction in view of these figures. But SAP has passed the point of no return. The technical cloud transformation with RISE must succeed. For too long, the core business and organizational competencies have been neglected, but there is still tremendous potential in the ERP company that many SAP executives apparently fail to see for the clouds.

With its core business competence, SAP could outpace most IT groups such as Apple, Google, AWS, Oracle, and Microsoft. SAP CEO Christian Klein would have to find the courage to concentrate on SAP’s own strengths and look less at the technical offerings of the supposed competitors. RISE, purpose and “cobbler stick to your last” do not have to contradict each other.

E-3 Magazine October 2022 (German)

About the author

Peter M. Färbinger, Editor-in-Chief

Peter M. Färbinger is Editor-in-Chief and Publisher at E-3 Magazine, AG, Munich, Germany. He can be reached at

1 Comment

Click here to post a comment

  • SAP touts RISE as a business transformation service to get existing ECC customers to the cloud and S4HANA. What you really get is a lift and shift of your current environment , a Signavio report( this is the business transformation )some BTP credits and an artificial timeline before you start paying for the S4 environment. What is left out is that you have to do the same type of implementation work you did for your original R3/ECC systems which may have taken years to do. Also, if you are unhappy with the service you get from SAP around administering your cloud, you have no recourse. You can’t take back the systems under you own management since you do not own the SAP software any longer.

Sign up for e3zine´s biweekly newsbites

Please do not use administrative mail adresses like "noreply@..", "admin@.." or similar as these may get blocked for security reasons.

We use rapidmail for dispatching our newsletter. By signing up, you agree that the data you have entered will be transmitted to rapidmail. Please take note of their terms and conditions and privacy policy.termsandconditions.

Our Authors