![Marketing is experiencing a renaissance in the era of digitalization and technology. [shutterstock: 403991497, My Life Graphic]](https://e3zine.com/wp-content/uploads/2019/02/marketing_qualtrics_shutterstock_403991497web-300x200.jpg)
![Bertelsmann und Saham completed the combination of their worldwide CRM businesses. [shutterstock: 702217840, Onchira Wongsiri]](https://e3zine.com/wp-content/uploads/2019/02/saham_bertelsmann_shutterstock_702217840web-300x200.jpg)
![Amazon announced Amazon WorkLink, a mobile device access management tool. [shutterstock: 622219058, Andrey Suslov]](https://e3zine.com/wp-content/uploads/2019/02/amazon-worklink_AWS_shutterstock_622219058web-300x200.jpg)
![Salesforce acquired roundCorner to extend its technology portfolio for nonprofit organizations. [shutterstock: 656980429, mirtmirt]](https://e3zine.com/wp-content/uploads/2019/02/CRM_roundCorner_shutterstock_656980429web-300x200.jpg)
![Paper-free document processing is one of the first steps on the way to a digitalized company. [shutterstock: 748667881, Andrei_R]](https://e3zine.com/wp-content/uploads/2019/02/document-processing_order-confirmation_delivery-note_shutterstock_748667881web-300x200.jpg)
![You might like this latest book release from the SAP Community. [shutterstock: 532904239, jakkaje808]](https://e3zine.com/wp-content/uploads/2017/04/sap_press_review_shutterstock_532904239web-e1552043987475-300x200.jpg)
![Henkel decommissioning legacy formula [shutterstock: 1065730331, Triff]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1065730331web-300x200.jpg)
![JiVS information management platform [shutterstock: 138027605, kentoh]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_138027605web-300x200.jpg)
![Stability Agility Data [shutterstock: 1129891073, Rainer_81]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1129891073web-300x200.jpg)
![Swiss Data Migration Services separation [shutterstock: 287596685, Syda Productions]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_287596685web-300x200.jpg)
![In agile businesses, everything has to work seamlessly - or flow, so to speak. [shutterstock: 145038133, Sofiaworld]](https://e3zine.com/wp-content/uploads/2019/02/agile_JiVS_data_shutterstock_145038133web-300x200.jpg)
![With several new products, NetApp hopes to drive business success of its customers with AI. [shutterstock: 1161295633, Visual Generation]](https://e3zine.com/wp-content/uploads/2019/01/netapp_Max-data_ontap_flash-performance_shutterstock_1161295633web-e1551696646681-300x200.jpg)
![SAP is struggling to find the perfect balance between being a software developer and a cloud provider - and may never find it. [shutterstock: 1315344899, Andrey_Popov]](https://e3zine.com/wp-content/uploads/2019/02/software_work-life-balance_cloud-provider_shutterstock_1315344899web-300x200.jpg)
![Intel announced availability of Intel Xeon W-3175X. [shutterstock: 1249878100, Raimundas]](https://e3zine.com/wp-content/uploads/2019/02/Intel-xeon_shutterstock_1249878100web-300x200.jpg)
![The Layoff restructuring [shutterstock: 720164359, Birute Vijeikiene]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_720164359web-300x200.jpg)
![SAP is making one disastrous choice after another. SAP customers can do nothing more but to watch on as the SAP world is engulfed in flames. [shutterstock: 333822065, conrado]](https://e3zine.com/wp-content/uploads/2019/02/SAP-Business-Partner_DSAG_shutterstock_333822065web-300x200.jpg)
![Suse is partnering with Intel and SAP to deliver the first enterprise Linux optimized for both. [shutterstock: 230269249, Rawpixel.com]](https://e3zine.com/wp-content/uploads/2019/02/Intel_SUSE_Intel-Optane_shutterstock_230269249web-300x200.jpg)
![Hybris is dead, long live Hybris! [shutterstock: 615358373, GoodstockNik]](https://e3zine.com/wp-content/uploads/2019/02/hybris_qualtrics_shutterstock_615358373web-300x200.jpg)
The own responsibilities concerning work and family dictate the work-life balance. Which responsibilities does SAP have concerning its customers and finding a balance between being a software developer and a cloud provider?
Category - Nomen Nescio
![SAP is struggling to find the perfect balance between being a software developer and a cloud provider - and may never find it. [shutterstock: 1315344899, Andrey_Popov]](https://e3zine.com/wp-content/uploads/2019/02/software_work-life-balance_cloud-provider_shutterstock_1315344899web-990x450.jpg)
![If SAP continues on its current path, it will not need a crystal ball to predict its future: chaos and irritated customers. [shutterstock: 1043420491, TeraVector]](https://e3zine.com/wp-content/uploads/2019/01/future_SAP_FKOM_shutterstock_1043420491web-300x200.jpg)
In the fifth IT season, when numerous kick-off events thwart every attempt at rational thinking, I like to ponder about the next decade. What will ERP and CRM...
![IBM's acquisition of Red Hat could be a game changer for the B2B market - as well as a risky flop. [shutterstock: 367446221, Skylines]](https://e3zine.com/wp-content/uploads/2018/12/Suse_Red-Hat_IBM_open-source_shutterstock_367446221web-300x200.jpg)
It remains to be seen if SAP will acquire Suse Linux to take over the whole stack - excluding hardware, naturally. This consolidation brings with it completely...
![Bill McDermott has his head in the clouds. While talking left and right about Cloud First and Cloud Only, he is ignoring a better approach. [shutterstock: 536001130, frankie's]](https://e3zine.com/wp-content/uploads/2018/11/hybrid-cloud_DSAG_ERP_shutterstock_536001130web-300x200.jpg)
Reasonable cloud concepts do exist. And it doesn’t matter where you get your appetite, as long as you eat at home.
![Many people, especially in the US, see anonymous publications as gutless journalism. However, there can be benefits to anonymity. [shutterstock: 607238195, StunningArt]](https://e3zine.com/wp-content/uploads/2018/10/anonymous_gutless-journalism_shutterstock_607238195web-300x200.jpg)
Recently, an anonymous op-ed about Donald Trump was published in the New York Times. A debate about its content arose, and with it came a discussion about the...
![Complex ERP systems have maneuvered SAP into a crisis. [shutterstock: 576862294, Brian A Jackson]](https://e3zine.com/wp-content/uploads/2018/08/autonomous_ERP_ERP_shutterstock_576862294web-300x200.jpg)
Before I criticize SAP’s quality of service, here’s a comparison with existing SAP costumer Lufthansa: The service hotline of Miles & More will hang up on you...
EDITOR-IN-CHIEF Blog
![Every new technology is a step back. It is never as perfectly evaluated as the old one - but it will surpass it in due time. [shutterstock: 484219669, Africa Studio]](https://e3zine.com/wp-content/uploads/2019/01/bayer_time_Hana_shutterstock_484219669-74x55.jpg)
![Have you ever wondered what is going on inside someone else's head? Hard to imagine, isn't it? Well, at least Bill McDermott's thoughts are easy to guess. [shutterstock: 622200797, Lia Koltyrina]](https://e3zine.com/wp-content/uploads/2018/12/Bill-McDermott_Hana_CRM_shutterstock_622200797web-74x55.jpg)
![Leonardo da Vinci is the perfect synonym for the new direction the SAP community is heading in. [shutterstock: 27948671, Janaka Dharmasena]](https://e3zine.com/wp-content/uploads/2018/10/Leonardo_predictive-maintenance_shutterstock_27948671web-74x55.jpg)
OPEN SOURCE Blog
![Fujitsu announced a new end-to-end enterprise transformation offering which will fast track the move to the AWS cloud for organizations. [shutterstock: 793635139, GreenTech]](https://e3zine.com/wp-content/uploads/2019/01/fujitsu_AWS_enterprise-transformation_shutterstock_793635139web-74x55.jpg)
![Syslink Xandria launches a solution to scale SAP in public cloud environments. [shutterstock: 258687632, Brian A Jackson]](https://e3zine.com/wp-content/uploads/2019/01/syslink-xandria_cloud-action_shutterstock_258687632-74x55.jpg)
![The new Oracle Cloud makes security a priority, features comprehensive cloud services, and can be used by SAP customers too. [shutterstock: 1018377550, Phonlamai Photo]](https://e3zine.com/wp-content/uploads/2019/01/oracle-cloud_autonomous-database_OCI_shutterstock_1018377550web-74x55.jpg)
![Data management across on-premise systems and public clouds? It is possible. [shutterstock: 1119179282, ra2studio]](https://e3zine.com/wp-content/uploads/2019/01/NetApp_cloud_Azure_data_shutterstock_1119179282web-74x55.jpg)
LICENSE AND PRICE Blog
![SAP's new licensing model leaves companies in purchasing at a crossroads. [shutterstock: 717943141, sondem]](https://e3zine.com/wp-content/uploads/2019/02/licensing_digital-access_purchasing_shutterstock_717943141web-74x55.jpg)
![A civil court in Mexico ruled in favour of Dominion Group, which is seeking compensation for financial damages it sustained by being deceived about OEM licenses by SAP. [shutterstock: 633797687, Billion Photos]](https://e3zine.com/wp-content/uploads/2019/02/dominion_oem_mexico_sap_shutterstock_633797687web-74x55.jpg)
![Snow Software launched their Digital Access Estimator for SAP, which delivers licensing transparency to existing customers. [shutterstock: 1084881452, Jiw Ingka]](https://e3zine.com/wp-content/uploads/2018/09/snow_licensing_shutterstock_1084881452web-e1538128927111-74x55.jpg)
NETWEAVER AND SOLMAN Blog
![The new certification ensures requirements of S/4Hana users can be met. [shutterstock: 1007939062, phloxii]](https://e3zine.com/wp-content/uploads/2018/08/wmd_xsuite_shutterstock_1007939062web-74x55.jpg)
![There's plenty of reasons to upgrade to SolMan 7.2. [shuttetsock: 695176816, Ozz Design]](https://e3zine.com/wp-content/uploads/2018/01/SolMan_Netweaver_shutterstock_695176816web-74x55.jpg)
![You might like this latest book release from the SAP Community. [shutterstock: 532904239, jakkaje808]](https://e3zine.com/wp-content/uploads/2017/04/sap_press_review_shutterstock_532904239web-e1552043987475-74x55.jpg)
SOH AND S/4 Blog
![Henkel decommissioning legacy formula [shutterstock: 1065730331, Triff]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1065730331web-74x55.jpg)
![JiVS information management platform [shutterstock: 138027605, kentoh]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_138027605web-74x55.jpg)
![Stability Agility Data [shutterstock: 1129891073, Rainer_81]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1129891073web-74x55.jpg)
