Category - E-Commerce

B2B B2C [shutterstock: 1025058544, William Potter]

Blurring The Line Between B2B And B2C

2019-06-25

Digitalization leads to better and personalized customer experiences - in B2C. Many people believe that B2B companies don’t have to concern themselves with that. But why? B2B customers are also looking for customer experience.

Project Zero Amazon [shutterstock: 509254432, mirtmirt]

Blog • E-Commerce

Amazon: The Next Big Thing

2019-04-30

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It’s often the most unlikely ideas that bring about great change. Amazon, for example, is planning to sell its own serial numbers to manufacturers. This is...

Marketing is experiencing a renaissance in the era of digitalization and technology. [shutterstock: 403991497, My Life Graphic]

Blog • E-Commerce

Marketing Reloaded

2019-03-19

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Advertising has changed over the past few years. Technological advances transformed advertising technology (AdTech) into digital marketing agencies (DMA).

You might like this latest book release from the SAP Community. [shutterstock: 532904239, jakkaje808]

Blog • E-Commerce

Review: SAP Ariba: Business Processes and Implementation

2019-03-06

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Since the first release of its applications, SAP Ariba has evolved and adapted to meet the changing needs of customers and suppliers alike. When it comes to...

AI in retail holds a great promise of cost reduction and time savings. But will it actually be able to deliver? [shutterstock: 1190118151, Artistdesign29]

E-Commerce • Press Release

AI In Retail: From Hype To Reality

2019-03-03

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A new study from the Capgemini Research Institute has dispelled some of the mystique around AI’s value to retail businesses and revealed a path to tangible...

A global study by Oracle highlights a huge disconnect regarding new technologies between retailers and consumers. [shutterstock: 1196512432, Andrey_Popov]

E-Commerce • Press Release

Study: Huge Disconnect Between Retailers And Consumers

2019-03-01

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Hey Alexa, 95% of consumers don’t want to talk to a robot when shopping! A global study by Oracle highlights the huge disconnect between retailers and...

Category - E-Commerce

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