SAP Startup Spotlight Series: Soley

E3 magazine has selected the most exciting companies to showcase in our SAP Startup Spotlight Series. In today's installment, we'll be looking at Soley, a product mining solution provider available on the SAP store.

Alexander Springer is an experienced Co-Founder and CEO in the software industry. With a strong background in business development, he has successfully led Soley, a product mining provider, since 2021. Under Alexander’s leadership, Soley continues to revolutionize the product management landscape, empowering businesses to make data-driven decisions and drive sustainable growth.

Alex Springer, CEO, Soley.

1. What is Soley and what do you offer?

Soley is a product mining solutions provider, based in Germany with services available initially in the DACH (Germany, Austria, Switzerland) market and expanding globally. We provide advanced software and analytics tools that help manufacturing companies optimize their product portfolios and improve operational efficiency. Our platform enables companies to analyze complex data sets, identify inefficiencies, and make data-driven decisions to drive business success. 

Imagine a manufacturing company producing industrial components. Leveraging Soley’s product mining solution, they can thoroughly examine their product portfolio, identifying underperforming items while optimizing their offerings to prioritize high-margin, high-demand products. Consequently, this optimization strategy enables them to achieve substantial cost savings, increase profitability, and enhance customer satisfaction. This real-world example showcases how Soley’s solution can transform businesses and drive tangible results. Our solution is scalable, customizable, and has been successfully implemented in numerous companies across various industries worldwide.

2. How does your solution work?

Soley’s solution operates through a powerful combination of complexity analytics, value patterns, and decision intelligence. Our process begins with a comprehensive analysis of complex data. Through this analysis, we uncover valuable insights and patterns that may otherwise remain hidden.

Using these insights, we provide decision support tools that empower manufacturing companies to make informed and strategic decisions. Our solution aids in reducing complexity within the organization, streamlining processes, and optimizing product offerings. By leveraging our expertise in data analysis and decision-making, companies can effectively navigate the complexities of their operations and drive tangible business performance improvements.

Whether it’s identifying underperforming products, streamlining production processes, or maximizing profitability, Soley’s solution offers the necessary tools and intelligence to enable companies to achieve their goals. We strive to deliver actionable insights and decision support, helping businesses optimize their product portfolios, improve operational efficiency, and ultimately increase profitability.

3. Do customers need special technology/devices to access your service? 

No, customers do not need special technology or devices to access our service. Soley Product Mining is a cloud-based SaaS platform accessible through standard web browsers.

Our platform seamlessly integrates with existing ERP systems, such as SAP S4 Hana, and other data sources within the company. This allows customers to leverage their existing data infrastructure without the need for additional hardware or software. Our goal is to provide a user-friendly and accessible solution that can be easily integrated into the existing technology stack of our customers.

4. Why was Soley founded in the first place?

Soley was founded with the vision of empowering manufacturing companies to unlock the full potential of their product portfolios. Recognizing the challenges and complexities faced by companies in managing their product offerings, optimizing operations, and making strategic decisions, the founders of Soley identified an opportunity. They envisioned leveraging advanced data analytics and decision intelligence to provide valuable insights and actionable recommendations. 

The goal was to assist companies in driving innovation, improving efficiency, and achieving sustainable growth. Through the establishment of Soley, a revolution in the approach to product management in the manufacturing industry was aimed for, with the intention of creating lasting impact and enabling companies to thrive.

5. How are you connected to SAP? Can your solution be integrated in SAP systems and if so, how? 

We have a strong partnership with SAP, one of the world’s leading enterprise software companies. Our solution, Soley Product Mining, can be seamlessly integrated into SAP systems through connectors and APIs. This integration allows us to leverage the data stored in SAP systems, such as product information, supply chain data, and customer data, to provide comprehensive analytics and decision support. 

By integrating with SAP, we enable manufacturing companies to leverage their existing infrastructure and gain actionable insights directly within their familiar SAP environment. This integration ensures a smooth and efficient workflow, maximizing the value of both SAP and Soley solutions for our customers. 

6. How has SAP.iO’s involvement impacted your journey? 

SAP.iO’s involvement has been vital to our journey at Soley. As part of SAP’s startup accelerator program, they have provided us with invaluable resources, mentorship, and access to the SAP ecosystem. This support has enabled us to refine our product, validate our market fit, and scale our business effectively. 

By collaborating with experts from SAP through SAP.iO, we have gained opportunities to engage with potential customers and partners, greatly enhancing our industry visibility. The program’s acceleration has bolstered our growth, expanded our network, and offered us global exposure. We extend our gratitude to SAP.iO for their ongoing partnership as we strive to revolutionize product management in the manufacturing sector. 

7. What’s next for Soley? 

At Soley, our focus is on enhancing our product mining technology, expanding globally, and strengthening partnerships. We aim to empower manufacturing companies and beyond with innovative solutions to overcome complexity and drive growth. 

As we look ahead, we are dedicated to exploring new industries, delivering value worldwide, and making product mining a fundamental tool for businesses. Our vision extends beyond manufacturing, as we strive to optimize operations, increase efficiency, and foster success across diverse sectors. With Soley, organizations gain the power to navigate complexity, unlock insights, and unlock their full potential for sustainable growth.

We are excited to see what the future holds in store for Soley! Make sure to share any questions, comments, or concerns in the comment section below. You can also find this post in German and Spanish on our new site.

About the author

Laura Cepeda

Laura Cepeda is the managing editor of

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