Blog SAP Community Technology

SAP Startup Spotlight Series: Velou

In today's installment of e3zine's SAP Startup Spotlight Series, we'll be taking a look at Velou, an SAP.iO Rising Stars startup which improves the online retail shopping experience.

Sadee Gamhewa is the Founder and CEO of Velou, an AI-powered retail technology startup. He has 22 years of industry experience in product and engineering with expertise in data science, AI/ML, and ecommerce. Sadee previously led product, innovation, Machine Learning, AI strategy, and engineering at multiple startups and Fortune 100 companies, including Sysco, Accenture, and Fujitsu. He holds patents in ecommerce and has published research papers on Machine Learning and AI. He received his BSc in Computer Science with First Class Honors from Edith Cowan University, Australia.

Sadee Gamhewa, Founder and CEO, Velou

1. What is Velou and what do you offer?

Velou is an AI copilot tailored for brands and retailers that automates ecommerce functions, all backed by industry-specific data. Ecommerce teams lose precious time, incur significant expenses, and miss opportunities due to the inefficiency of manual reviews of product catalogs, and blindspots created by lack of access to retail data and analytics. Velou’s AI is fine-tuned for ecommerce to offer industry-specific solutions. It reviews a retailer’s entire product catalog, identifies missing metadata, auto-generates product descriptions, and enriches and standardizes ecommerce data. Velou increases productivity for ecommerce teams and revenue through powerful analytics so retailers know how they’re converting and losing customers.

Our services are available globally with offices in San Francisco, Munich and Paris at Station F through the LVMH accelerator.

2. How does your solution work?

Velou applies three AI technologies to automate and optimize online retailers’ ecommerce business. Velou’s Computer Vision Models automatically analyze product images to identify the product attributes related to things like color, style, fabric, and shape that resonate with shoppers. Combining this technology with our proprietary industry-specific data sets, which serve as the foundational models, Velou’s Product Data Enrichment builds out online retailers’ product pages, automatically creating product descriptions and feeding discovery features. Finally, Velou’s Natural Language Processing uses all this information to understand search phrases that convert more customers, while taking the stress off ecommerce teams.

3. Do customers need special technology/devices to access your service?

Velou is already tightly integrated with the largest ecommerce platforms. Velou does all the work while retailers have full control, so no special technology or expertise is required.

4. Why did you start Velou?

AI in online retail is exciting because it can be applied today. We want ecommerce teams to have control over how it’s working while boosting their efficiency. Velou believes online retail is an ideal application for AI because it addresses two crucial challenges for online retailers: manual management of product catalogs and the need to analyze and optimize conversions and retention.

5. How are you connected to SAP? Can your solution be integrated in SAP systems and if so, how?

Velou is a SAP.iO Rising Stars startup and our solution is available through the SAP Store. You can visit us at the SAP Experience Center in Paris and play around with our demo store! 

We work closely with SAP engineering to make the SAP Commerce Cloud + Velou integration seamless. Velou is a one-click deployment. This makes using Velou on the SAP platform super easy!

6. How has SAP.iO’s involvement impacted your journey?

SAP.iO has been and continues to be an amazing conduit to knowledge, networks, and spaces! The environments that the SAP.iO program creates for startups to connect, from conferences to the teams and events are absolutely helpful for business development. We’ve learnt a lot from experts about the SAP ecosystem. And by working closely with SAP, it opened many doors to large enterprise customers for us that otherwise would have been challenging to access for a startup.  

7. What’s next for Velou?

Velou continually refines its AI technology to push automation and optimization to new levels for online retailers. And once deployed, Velou’s AI continues to learn about retailers’ customer behavior which enables it to deliver better results over time.

We at are excited to see what the future holds in store for Velou! Make sure to share any questions, comments, or concerns in the comment section below.

Enjoyed this interview in our SAP Startup Spotlight Series? You might also like our piece on Mention Me, a referral engineering platform which integrates first-party advocacy data directly into your SAP ecosystem.

Sign up for e3zine´s biweekly newsbites

Please do not use administrative mail adresses like "noreply@..", "admin@.." or similar as these may get blocked for security reasons.

We use rapidmail for dispatching our newsletter. By signing up, you agree that the data you have entered will be transmitted to rapidmail. Please take note of their terms and conditions and privacy policy.termsandconditions.

Our Authors