Accenture To Acquire Maihiro, Boosting Customer Experience Capabilities
Customer Relationship Management Press Release

Accenture To Acquire Maihiro, Boosting Customer Experience Capabilities

Accenture has entered into an agreement to acquire Maihiro, a provider of customer experience and customer relationship management consulting, optimization and ongoing enhancement services.

The acquisition of Maihiro will help Accenture create solutions for clients that drive innovation and transformation in marketing, sales and customer service.

Founded in 2000 and an SAP Gold Partner, Maihiro provides SAP-based customer experience (CX), customer relationship management (CRM), and commerce services. The acquisition aims to strengthen Accenture’s SAP capabilities that help organizations elevate customer experiences beyond expectations. With headquarters in Munich, Maihiro has approximately 160 skilled professionals in offices across Germany and Austria.

“Today’s brands compete in the experience economy. Only those capable of delivering the most engaging and differentiated experiences will continue to win and retain customers’ loyalty,” said Bhaskar Ghosh, group chief executive, Accenture Technology Services. “With the acquisition of Maihiro, we will amplify our experience and knowledge to help clients drive growth by developing and deploying superior experience management. This will enable clients to better understand their customers, evolve business processes to align with customer needs, and enjoy higher customer retention and purchase frequency.”



Maihiro to guide journey to transform CX

“Together with Maihiro, we will have more expertise and capacity to serve clients in Austria, Switzerland, Germany and across Europe, and guide them in their journey to transform customer experiences. Combined with Accenture’s end-to-end capabilities, client relationships and global delivery capabilities, we can provide scale and global reach for multinational clients,” added Dirk Appelhoff, Accenture SAP Business Group lead in Europe.

“Like Accenture, we are committed to guiding clients in marketing, sales and customer service, and developing and implementing competitive strategies that increase their performance,” said Uwe May, CEO, Sales and Marketing, Maihiro.

Bernd Hesse, CEO, Consulting and Human Resources, Maihiro, added: “Our collective, comprehensive capabilities will help clients design and operate CX and CRM solutions that enable maximum benefits from the SAP customer experience portfolio, including integration with S/4 Hana and SAP intelligent technologies to enable seamless, end-to-end processes and drive innovation.”


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