TMB Bank Qualtrics CustomerXM [shutterstock: 776701864, Black Salmon]
[shutterstock: 776701864, Black Salmon]
Customer Relationship Management Press Release

TMB Selects Qualtrics CustomerXM

The Thai financial services provider TMB bolsters its CX capabilities to create better customer experience with Qualtrics CustomerXM.

Qualtrics announced that TMB Bank, one of Thailand’s leading banks, has selected Qualtrics CustomerXM to improve services and experiences for its 10 million customers.

Selecting Qualtrics CustomerXM is a key milestone in TMB’s CX transformation, and is a critical pillar in the bank’s omni-channel platform. TMB will use Qualtrics CustomerXM to collect, analyse, and act on insights from its nationwide branches, digital and social channels, and contact centers.

TMB unlocking in-depth feedback with Qualtrics

Managing its CX through a single platform enables TMB to scale to meet the needs of the combined TMB and Thanachart Bank customer base.  



TMB will increase its speed to insights, volume of customer responses, and unlock more in-depth feedback to act on with Qualtrics CustomerXM. In order to operate at the speed of business, the bank can instantaneously and autonomously optimise and modify customer feedback surveys directly on the platform. The artificial intelligence and machine learning capabilities of Qualtrics TextiQ allow TMB to analyse, integrate, and take action on unstructured data and emerging trends collected from social and digital channels.


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