The strategic partnership with SAP supports Swarovski’s LUXignite strategy to cement its position in the luxury space and expand its presence in the fine jewelry market.
RISE will enable Swarovski to realize its cloud strategy by giving it a future-proof digital core that has the flexibility and security to support continuous innovation in the cloud. Commerce Cloud offers a consistent foundation for cultivating customer loyalty across and innovating to create unique customer experiences.
Swarovski and SAP enjoy a partnership that began over 40 years ago. In this next chapter, SAP will support the digital transformation of the 127-year-old company.