Alon Ghelber is a Tel Aviv-based Chief Marketing Officer at Revuze who supports B2B tech startups in capturing customers’ (and VCs’) attention through marketing based on data-driven storytelling. In this interview, he talks about what his company has to offer and what’s next for Revuze.
E-3 Magazine: What exactly does Revuze offer?
Alon Ghelber: Revuze is a fully automated e-commerce review insights platform that automatically detects and gathers unstructured user-generated content about any product and turns it into actionable insights. Applying these data to understanding consumer’s intent allows our AI to build an industry catalog and understand the consumer sentiment in the entire category. The actionable insights are done on the brand level, product level, and specific features of any given product in the industry.
How does your solution work?
Ghelber: Revuze automatically collects data pieces from multiple sources: e-commerce reviews from online marketplaces, customer surveys, call center logs, and more. Our AI automatically classifies, cleans (removing duplicates and irregularities), and organizes the data into foundational, proprietary insights that describe the consumer sentiment on every feature of the product across the entire category in a granular way.
What are the customer-side requirements? Do they need any special devices to use your solution?
Ghelber: There are no customer-side requirements. Once we get the green light, our platform will automatically start to build the industry catalog and extract the data on every product in the category, clean it up, and sort it into hierarchies, Then, the AI kicks in and analyzes the sentiment and delivers the insights in the Revuze explorer dashboard.
Why did you start Revuze to begin with?
Ghelber: We started Revuze because we felt the consumer insights world had not made any significant steps in the past couple of years. We are not fond of the ‘reviews reading club’, which is how consumer insight managers operate nowadays. We wanted to create a unified platform that gathers all unstructured data and provides actionable insights for brands. Instead of waiting for weeks and months, our clients can start making a significant impact in a matter of hours to days.
How could your solution potentially help customers navigate the COVID-19 pandemic and the different reopening challenges?
Ghelber: COVID-19 changed consumer habits all around the world and turned everyone into online shoppers in a matter of weeks. Thanks to our unique hands-free approach, brands can gain instant access to actionable insights in real-time and act upon them, whether it is by identifying a defect in a product or its packaging or simply highlighting the right features in the product display.
How are you connected to SAP?
Ghelber: Revuze is an SAP partner and backed by the SAP.io fund. SAP.io’s involvement and investment together with Revuze’s solutions is extending the SAP portfolio of customer experience and experience management solutions.
What’s next for Revuze?
Ghelber: The next step for Revuze is to expand its product offering to more brands allowing them to drive product innovation by democratizing consumer insight data, allowing every user in the organization to extract actionable insights in minutes.
Thank you for the interview.
Want to know more about how Revuze can help replace focus groups and customer surveys with AI? Alon Ghelber recently wrote an article on the topic.