SAP BRIM For Efficient Revenue Generation

With Billing and Revenue Innovation Management (BRIM), SAP has enhanced and optimized traditional billing processes. The software is characterized by flexibility and speed, as BRIM is designed for mass processes with high transaction volumes. Furthermore, it offers integration with existing billing systems, facilitating digital transformation. E-3 Magazine interviewed Jasmin Cejan, Principal Consultant, and Alexander Vogt, Business Development Manager, at SAP BRIM specialist GTW.

E-3 Magazine: How do you see the transformation process: Is BRIM enabling new business models, or do new business models require new order-to-cash processes?

Jasmin Cejan: Both statements are correct; as is so often the case, it all depends on the initial situation. Let’s take one of our customers as an example of what it can look like when exponential growth pushes existing SAP solutions to their limits. If at some point you have to schedule three or four days for a billing run, then you are indeed forced to think about new OTC processes and technologies. Today, with SAP BRIM, we can implement the same billing runs in just a few hours and think about implementing new business areas and use cases in parallel. Furthermore, with BRIM, it is possible to implement all prepaid, postpaid and partner participation scenarios, even with an extremely high number of transactions.

Alexander Vogt: However, new business models do not necessarily require new order-to-cash processes, because in principle, O2C still involves the process from receipt of a customer order to payment of the outstanding receivable by the customer. The difference is that now, companies are not only offering physical goods or services, but also complex product packages that can include a wide variety of configurations.

GTW is one of the leading SAP BRIM solution partners. With whom in a company do you discuss this topic?

Vogt: That depends on how concrete the understanding of BRIM is within a company. Usually, SAP managers, system or enterprise architects, or CFOs are involved in the process. If BRIM is a strategic topic, then we’re primarily talking to management, CIOs, CFOs, or C-level supporting staff focusing on digitization and innovation.

Where do you see the strengths of BRIM and S/4 Hana infrastructure?

Cejan: The biggest strength of BRIM in S/4 Hana is the new add-on for Customer Management. In a conventional SAP system landscape, CRM is connected to ERP via middleware. By transforming and moving traditional SAP CRM to S/4 CM, middleware is no longer required. As a result, the system landscape is significantly simplified, data exchange problems are eliminated, and the company’s operating costs are reduced.

SAP BRIM is said to provide more efficient revenue generation. How does that work?

Cejan: SAP BRIM enables billing for all types of recurring models across industries and for any type of service. The solution supports all popular payment options, providing consumers with great payment flexibility and greater shopping cart conversion. Even the high transaction volume in direct-to-consumer models is not a problem for the solution. You could say BRIM opens up new opportunities for innovative efficient business models and fast-growing companies, ensuring better revenue generation. Time-to-market, pricing and quote management costs, billing and collection costs, operating costs, lost revenue, and IT expenses in general can be reduced, while cash flow increases. Even the number of customer calls and complaints decreases.

Thank you for the interview.