BSH Head of License Management Michael Moebius at the award ceremony. [Picture: Aspera]
BSH Head of License Management Michael Moebius at the award ceremony. [Picture: Aspera]
License and Price Press Release

SAMS Awards: License Control for SAP in Just Two Months

BSH Home Appliances wind 2nd place at renowned 2017 SAMS Awards for global SAP license control rollout in just two months, using software that allows planning and verifying future needs as well as reducing requirements for measurement and maintenance.

BSH Home Appliances – a 100% subsidiary of  Bosch GmbH based in Munich – was awarded 2nd place at the 2017 SAMS Awards ceremony earlier this month in Berlin for the global introduction of a software license management solution to measure SAP licenses transparently.

With more than 56,000 employees, BSH is one of the world’s leading companies in the sector and the largest home appliance manufacturer in Europe.

It’s already the sixth time the we.conect group has awarded the SAMS Award for outstanding software asset & license management strategies.


BSH, the largest manufacturer of household appliances in Europe, finished at first runner-up in the “Tool / Software” category.

In a prolific roll-out that took only two months, the software asset management team managed to integrate all the group companies worldwide and connect a total of 60 SAP systems.

BSH Partners With Aspera

The rollout was managed by SAP software asset management solutions specialist Aspera, which has been operating in the field since 2000. Among their customers are also 35 Fortune 500 companies.

“Correctly measuring SAP software licenses presents great challenges for all clients,” explained Michael Moebius, Head of License Management at BSH.

He adds,“We are therefore very pleased to receive this award. As part of the project, we were able to reproduce the SAP requirements while taking into account our specific circumstances. This is an important building block in driving the digital change at BSH Home Appliances.”

The project involved measuring and optimizing software usage by utilizing Aspera’s License Control for SAP. The project aimed at reducing measurement and maintenance requirements in order to better plan for and verify future needs as well as improve the quality of all the information relating to SAP license data.

In doing so, measuring the numerous existing SAP systems worldwide should not affect daily business.

“We congratulate BSH on this well-deserved recognition,” said license expert Guido Schneider from Aspera. “The constant changes to SAP license terms, with regard to direct and indirect use, can only be resolved via thorough knowledge of the contractual clauses and careful analysis.”


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