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Let’s Keep In Touch, SAP!

It’s time for SAP to start communicating better and keep in touch - also in 2021.

Discourse, discussions and debates have always been essential ingredients for innovation in the SAP community. Coming together to find organizational, technological, and economic solutions is indispensable.

Communication and information are the foundation of the SAP community. SAP has historically been good at ‘keeping in touch’ with its base, but it kind of lost its way over the past few years.

Especially the COVID-19 pandemic has shown us how important it is to keep in touch, but apart from occasional reassurances that it is still listening to customers, SAP has been noticeably quiet on many important issues.

For example, focusing on S/4 Hana is not a bad move. However, SAP has not given customers enough information to work with. Most are still confused about how to approach the migration, and, as a consequence, have been hesitant to make the move. More communication and information is necessary to guide the SAP community through this organizational and technological transition.


Keeping in touch has never been more important. Customers, consultants, partners and journalists alike can only work with the information that SAP supplies, so it’s time for SAP to start communicating better and keep in touch – also in 2021.

E-3 Magazine May 2020 (German)

About the author

Peter M. Färbinger, Editor-in-Chief

Peter M. Färbinger is Editor-in-Chief and Publisher at E-3 Magazine, AG, Munich, Germany. He can be reached at

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