The associated market potential is interesting for system and consulting companies in the SAP environment. In order to tap this potential, Data Migration Services has revised its channel program and aims to gain new partners.
“Based on a conservative estimate, we anticipate a market potential of two billion euros for us and our partners over the next ten years,“ explains Thomas Failer, founder and Chairman of the Board of Data Migration Services. “As a medium-sized provider, we can only develop this potential together with new partners.”
Failer adds, “System houses in Germany focusing on S/4-Hana migration in the coming years are therefore very welcome. Size is not the decisive factor. Access to existing SAP customers from a wide variety of industries is much more important. Around 1,000 of them will switch to S/4 Hana every year in Germany alone. Consequently, they will need a suitable solution as well as sound consultation“.
30 to 40 new partners in Germany
To date, Data Migration Services has focused primarily on large international consulting firms such as T-Systems as partners. Due to the high demand for solutions for decommissioning legacy systems, especially in the SAP environment, the company is also opening its partner program for local partners and for those with specific industry know-how.
The new Data Migration Services partner program now has four partner categories:
- Value added resellers covering the entire value chain from customer acquisition to implementation, training and service
- Implementation partners who will implement the project after contract conclusion
- So-called „referral partners“ who broker projects and mandates
- Technology partners who, among other things, provide cloud resources for the operation of the solution
“We are planning to gain 30 to 40 new partners in Germany alone over the next two to five years in order to be able to cover the market,“ emphasises Tobias Eberle, CEO of Data Migration Services. He is responsible for the partner business.
“The new partners will benefit from interesting margins, and we will help them to build up the necessary technical and product-specific know-how and provide marketing and sales support“, Eberle concludes.