forrester decisions [shutterstock: 261757220,]
[shutterstock: 261757220,]
Management Press Release

Forrester Introduces New Decisions Service

Forrester announced Decisions for Digital Business & Strategy, a new research service designed to help digital leaders across industries, including banking, insurance, and retail, create and deliver businesswide digital strategies to increase customer acquisition and profitability.

The research service will help these leaders create digital business strategies, improve end-to-end digital experiences, and design products and services that improve overall CX and, ultimately, drive revenue.

Consumer expectations of digital and hybrid experiences continue to grow across industries. As an example, in the banking industry, according to Forrester data, 42 percent of French, 49 percent of Italian, 58 percent of Spanish, and 56 percent of UK online adults now use a mobile app for banking. As consumers continue to adopt digital channels, Forrester Decisions for Digital Business & Strategy will help executives, functional leaders, and their teams plan for and pursue their most pressing digital priorities, including:

  • developing their digital strategy,
  • collecting and analyzing data for customer insights,
  • designing and developing digital products and experiences,
  • and measuring the value of digital products and experiences.

Sign up for e3zine´s biweekly newsbites

Please do not use administrative mail adresses like "noreply@..", "admin@.." or similar as these may get blocked for security reasons.

We use rapidmail for dispatching our newsletter. By signing up, you agree that the data you have entered will be transmitted to rapidmail. Please take note of their terms and conditions and privacy policy.termsandconditions.

Our Authors