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Forrester announced Decisions for Digital Business & Strategy, a new research service designed to help digital leaders across industries, including banking, insurance, and retail, create and deliver businesswide digital strategies to increase customer acquisition and profitability.
The research service will help these leaders create digital business strategies, improve end-to-end digital experiences, and design products and services that improve overall CX and, ultimately, drive revenue.
Consumer expectations of digital and hybrid experiences continue to grow across industries. As an example, in the banking industry, according to Forrester data, 42 percent of French, 49 percent of Italian, 58 percent of Spanish, and 56 percent of UK online adults now use a mobile app for banking. As consumers continue to adopt digital channels, Forrester Decisions for Digital Business & Strategy will help executives, functional leaders, and their teams plan for and pursue their most pressing digital priorities, including:
- developing their digital strategy,
- collecting and analyzing data for customer insights,
- designing and developing digital products and experiences,
- and measuring the value of digital products and experiences.
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