Digital Lead Entry With Camelot ITLab And SnapAddy
Customer Relationship Management Press Release

Digital Lead Entry With Camelot ITLab And SnapAddy

Camelot Innovative Technologies Lab (Camelot ITLab) and SnapAddy announced the formation of a sales partnership today in the area of Customer Relationship Management (CRM).

This partnership provides customers of Camelot ITLab with access to SnapAddy’s tools. They enable automated, digital lead entry using artificial intelligence (AI).

After visiting a trade fair, companies often face the challenge of manually entering the contacts they collected into their CRM systems. The company SnapAddy, which has its roots in Wuerzburg, Germany, has developed an app that aims to digitally enter leads. Users scan business cards with mobile phones or tablets and the solution transfers the data to the CRM system.

In order to connect all data correctly with the corresponding fields, the algorithms used are constantly learning with the help of artificial intelligence. Furthermore, the integrated duplicate check and the support of different country and address formats ensure high data quality. Further tools from SnapAddy help to enter contact data from unstructured texts from various different sources. The add-on connects seamlessly to SAP C/4 Hana and other systems via existing integrations.


SnapAddy and Camelot join forces

As an expert for SAP C/4 Hana, Camelot ITLab offers its customers not only individually configured implementations, which take into account industry specifications, but also appropriate extensions.

For example, Camelot ITLab recently developed an Alexa Skill. It allows users to enter data into SAP C/4 Hana in a time-saving way via voice input. It also provides a plug-in for easier social selling in Xing and LinkedIn.

“To help our customers succeed through the best possible customer experience, we rely on continuous innovation and strong partners. Through the cooperation with SnapAddy we have not only expanded our CRM portfolio with a further innovative component, but can also offer our customers decisive added value in contact creation and the entry of digital trade fair leads: for a fully automated contact-to-lead-to-cash process,” according to Roberto Wahl, Head of Competence Center Customer Engagement & Commerce at Camelot ITLab.

Camelot ITLab

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