digital enterprise show des [shutterstock: 1084051082, 13_Phunkod]
[shutterstock: 1084051082, 13_Phunkod]
Digital Transformation Press Release

Digital Enterprise Show Returns To Madrid In May

DES - Digital Enterprise Show confirms the celebration of its fifth edition from May 18 to May 20, 2021 at IFEMA in Madrid.

With the aim of accelerating the digital transformation of Spanish SMEs, DES2021 has become an essential event that brings together thousands of SMEs every year in search of a technological partner. In this edition, the event aims to help them identify the opportunities offered by the European NextGeneration EU recovery funds for the transformation of production models.

The event will bring together once again the entire technological ecosystem, public representatives and managers so that, tangibly, they can learn about all the latest solutions that respond to the new social and economic challenges after the health crisis. Also, the European recovery funds NextGeneration EU, which promote a change in the production model of the economy through digitization and sustainability, will be the main topics of the Digital Business World Congress. In the congress, Spanish SMEs would be able to identify how to take advantage of these funds through digitization, as well as tools they can use to improve their competitiveness. In this sense, the congress will also feature the Public Administrations Forum, in which the different digital solutions available for better governance will be presented and in which digitization goes through the example of the administration of our country itself.

Three days to transform your business

This new edition of DES will have the added challenge of redefining the roadmap for the digital transformation of leading sectors of the world economy such as the industrial sector, banking, retail or tourism, key to the economic reactivation after the pandemic. In this context, the Digital Business World Congress will have six vertical forums for different industries (Retail, Health Care, Industry 4.0, Smart Cities, Banking & Insurance, and Tourism & Hospitality), in addition to agendas for managers, focused according to the area responsibility of each one: CEOs, CIOs, CMOs and human resources professionals.

Cybersecurity, cloud, automation technologies, 5G, IoT, and artificial intelligence will feature prominently at DES2021, focusing on those that enable digital transformation through an exhibition area and seven specialized forums for these technologies: Artificial Intelligence, Data Analytics, Cybersecurity, IoT, 5G, Cloud, and VR / AR. As every year, DES will host a series of networking activities such as the European Digital Mindset Awards 2021, the Innovation Hub for the most disruptive technology startups on the current scene, or the Women Leadership on Digital Transformation to empower women in the technology sector, among many others.

The organization will ensure the safety of all DES2021 attendees with the development of a comprehensive safety and hygiene protocol following all the recommendations of the health administrations and the UFI (Union of International Fairs). Nebext already has the experience of TIS – Tourism Innovation Summit, an event that was held in Seville last November. More than a thousand professionals attended in person, and antigen tests at origin and in the venue itself to ensure the safety of all attendees were pe.

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