According to the study conducted by Forrester, Hybris Marketing Cloud allowed companies to achieve significant improvements in key business areas. [shutterstock: 524863186, one photo]

According to the study conducted by Forrester, Hybris Marketing Cloud allowed companies to achieve significant improvements in key business areas. [shutterstock: 524863186, one photo]

Hybris Marketing Improves Conversion Rates, ROI and Revenue

SAP announced that businesses gained deeper insight into their customers and saw return on investment rise after deploying the SAP Hybris Marketing Cloud solution, according to a Forrester Consulting study, "The Total Economic Impact of the SAP Hybris Marketing Solution,” commissioned by SAP Hybris.

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According to SAPs timeline, the clock is running out for Business Suite. However, there are alternatives available for SAP licensees. [shutterstock: 545617051, Billion Photos]

According to SAPs timeline, the clock is running out for Business Suite. However, there are alternatives available for SAP licensees. [shutterstock: 545617051, Billion Photos]

S/4 Hana and the Long-Term Strategic Options For SAP Licensees

We sat down with Vinnie Mirchandani, President of Deal Architect, to get his take on the future of Business Suite, how a move to S/4 could impact application strategies, and top coping strategies that SAP licensees should consider.

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Speed, scalability and availability across any device are key requirements for modern cloud computing and analytics is no exception. [shutterstock: 529325374, Elnur]

Speed, scalability and availability across any device are key requirements for modern cloud computing and analytics is no exception. [shutterstock: 529325374, Elnur]

Reporting In The Cloud

Faster, bigger, better. The digital age, a designation used to describe the last two decades, puts the focus on a key feature for companies: speed. This presents new challenges, particularly for the IT industry.

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Demand rises as Hybris is moving to offer the most complete portfolio for front offices. [Shutterstock: 380448583, SFIO CRACHO]

Demand rises as Hybris is moving to offer the most complete portfolio for front offices. [Shutterstock: 380448583, SFIO CRACHO]

Cross-Portfolio Innovation Drives Demand for SAP Hybris Solutions

SAP announced that it has seen an increased demand for implementations with multiple SAP Hybris solutions. Over the past quarter alone, SAP solutions for customer engagement and commerce have achieved strong double-digit growth in new cloud bookings, as well as double-digit growth in software revenue.

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Networking and digitalization can provide big opportunities for organizations. [shutterstock: 409628329, ShutterstockProfessional]

Networking and digitalization can provide big opportunities for organizations. [shutterstock: 409628329, ShutterstockProfessional]

Show Me The Money – Digitalization in Marketing and Sales

While digitalization and networking for application in production and logistics are already firmly anchored in the minds of the decision-makers, marketing and sales still skillfully manage to avoid getting to grips with digitalization and hence (yet again) measurability.

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Data security needs to be seen as a permanent, proactive and preventive discipline. [Shutterstock: 588016910, Mihai Stanciu]

Data security needs to be seen as a permanent, proactive and preventive discipline. [Shutterstock: 588016910, Mihai Stanciu]

Special: Data Security

Recent headlines occupy that any organization who takes the issue of data security lightly risks its existence. However, during the times of SAP S/4Hana, the protection of business-critical data is anything but child's play. Andreas Opfer and Holger Hügel explain what companies should look out for today.

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