Bertelsmann And Saham Combine CRM Businesses
Customer Relationship Management Press Release

Bertelsmann And Saham Combine CRM Businesses

Bertelsmann, the international media, services, and education company, and Morocco's Saham Group have combined their worldwide Customer Relationship Management (CRM) businesses.

The two shareholders had already agreed on a long-term partnership in September 2018. Bertelsmann and Saham each hold a 50-percent stake in the new services company which is based in Luxembourg.

Thomas Rabe, CEO of Bertelsmann, said: “This is an important milestone in the development of Arvato’s CRM business. The new company holds leading market positions in Europe, Africa and the Middle East. It also has a strong presence in the Americas and Asia. It has clear growth targets and will invest heavily in the years ahead, into the further expansion of its global footprint and the comprehensive digital transformation of its entire portfolio of services. For Bertelsmann, this partnership with Saham also provides a key to the growth markets of the African continent.”

Saham spokesperson Moulay Mhamed Elalamy commented: “Our long-term shared vision with Bertelsmann is to build a global leader of outsourced services. Consequently, we offer our clients a unique geographical coverage. Furthermore, we offer high-value services using state-of-the-art technologies. We believe that leveraging human capabilities and new technologies creates value, and are willing to invest heavily in both to harness these opportunities.”


New management

With the closing, the management structure of the new company has also been determined. Thomas Mackenbrock has been responsible for Arvato’s worldwide CRM business to date. He will head the new company as its CEO, as already announced in September.

The Chairman of the Supervisory Board of the new company will be appointed by Saham. Bertelsmann will appoint four Board members, including Thomas Rabe, and Saham will appoint three.

Thomas Mackenbrock said: “The combination opens a new exciting chapter for Arvato and Saham’s CRM businesses. Over the past weeks, we have worked hard to establish the preconditions for realizing the partnership that has now been successfully completed. Now we will focus fully on putting our growth and investment strategy into action.”


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