A shopper pushes a trolley on an aisle at a Sainsbury's supermarket on July 3, 2014 in London, UK. [shutterstock: 307112042, 1000 Words]

A shopper pushes a trolley on an aisle at a Sainsbury's supermarket on July 3, 2014 in London, UK. [shutterstock: 307112042, 1000 Words]

New Consumption Model

e3zine interviewed Matthias Czwikla, Vice President Global SAP Field Alliance at Hitachi Data Systems, about the new products of his company.

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HDS presented a new consumption model in fall 2013. What is your understanding of this offer?

Matthias Czwikla: We do everything we can to make sure our SAP users can get the most out of their SAP solutions. This not only includes new technology. The new consumption model is a user-oriented offer for our European customers and, as such, is unique. With this model, users can expand the SAP environment as needed over different periods of time. It allows them to use the numerous advantages of the SAP Hana platform with predictable costs.

Can you give us an example of what it would cost?

Czwikla: For four nodes of 512 gigabyte each, the costs for a running time of 48 months would be EUR 2,499 for each node and month. These four nodes run standard compressed data of up to ten terabytes on the UCP for SAP Hana. There is an upgrade possibility for up to 56 nodes. With this, there is enough capacity available for all application cases. By the way, the technical basis is provided by our VSP enterprise storage system.

On which markets is this model available?

Czwikla: We offer our consumption model in Germany, Austria and Switzerland as well as in other European countries. This includes France, the United Kingdom, Spain, Italy, the Netherlands and Belgium plus Denmark, Finland, Norway and Sweden – in other words, the markets where Hitachi’s Global Financial Services are also available.



You presented the consumption model at the SAP TechEd in Amsterdam. What is the importance of such events?

Czwikla: They play a major role. The SAP community lives from exchanges. Therefore, HDS is regularly represented at the DSAG annual meeting and the technology days. There were also joint activities at CeBIT. For example, we have also already exhibited the UCP for SAP Hana at Sapphire Now and the SAP TechEd Conference in Madrid.

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