Purpose social impact capgemini [shutterstock: 776158639, kung_tom]
[shutterstock: 776158639, kung_tom]
Press Release SAP Community

Social Impact Firm Purpose Joins Capgemini

Capgemini announced the signing of an agreement to acquire Purpose, a social impact agency and hub for campaign innovation, headquartered in New York with outlets across the globe.

The expertise of Purpose’s 100 campaigners, creatives, strategists and technologists, combined with Capgemini Invent, the digital innovation, consulting and transformation brand of Capgemini, will further support clients to transform their business models and practices for impact, and engage their stakeholders in making meaningful contributions to society.

Founded in New York in 2009, Purpose has spent the last decade building a footprint and reputation for enabling impact across six continents by creating purpose-driven campaigns, branding, creative content, and participatory social impact strategies to a blue-chip client roster.

It has launched major initiatives on issues ranging from refugees to international LGBT rights and established relationships with global brands and corporations, major philanthropies, the UN system, and many of the world’s leading civil society organizations.

Purpose and Capgemini – better together

“Heightened demands from stakeholders have driven a major shift towards building business with purpose. For many large companies, this has evolved beyond corporate social responsibility to business transformation and the need for a redefinition of business models, practices and culture,” comments Cyril Garcia, CEO of Capgemini Invent. “Purpose joining Capgemini will bolster the capabilities of our teams that are working closely with senior executives and boards, to envision and build what’s next for their organization. Placing a positive contribution to society at the core of what they do, rethinking their commitment to Sustainable Development Goals, and committing to strong action on climate change, are the new imperatives for a sustainable business in the coming years.”


“Operating at the intersection of purpose, participation and digital, our teams of experts have spent the last decade collaborating with the world’s leading nonprofits, philanthropists and companies – helping them to put purpose and participation at the center of what they do,” comments Jeremy Heimans, CEO and co-founder of Purpose. “By joining Capgemini, we can truly take Purpose to the world — dramatically growing our scale and impact at a crucial moment for so many of the issues we care about.”

Purpose will continue to operate as a Public Benefit Corporation in pursuit of its mission of advancing a more open, just and habitable world. The parties intend for Purpose to be run independently as previously, and for senior management to remain in place. It will operate within Capgemini under a policy of “Editorial Independence,” ensuring that Purpose retains its own unique and prominent voice and perspective on major global issues.


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