In 2014, Seidor joined the United Nations Global Compact, an initiative that helps companies promote activities and initiatives aimed at improving a company’s way of relating and adding value to society by developing activities in a sustainable way. One of the activities Seidor has launched recently is a beach clean-up at Pinedo beach, in Valencia, Spain.
The initiative, which was launched with the aim of raising awareness and helping the environment, was carried out by Seidor in Valencia in collaboration with the Red Cross. Volunteers gathered in pairs and collected all types of garbage less than 30 cm in length, i.e. all the waste that cleaning machines cannot remove.
In just over an hour, a total of 52 kilograms of garbage was collected and subsequently analyzed. The main types of waste found were cigarettes, bottle tops, cans, and cotton swabs. This waste was then sent to the Ministry for the Ecological Transition and Demographic Challenge to analyze the impact of pollution on Spanish coasts and monitor domestic and industrial waste found on beaches.
The initiative, which was a real success in terms of participation, allows the company to continue building a more humane and sustainable future.