SAP Startup Spotlight: EasySend

E-3 Magazine talked to Tal Daskal, CEO and co-founder of EasySend, about what his solution has to offer and what is next for the company.

E-3 Magazine: What exactly does EasySend offer?

Tal Daskal: EasySend is a no-code platform for building and optimizing digital customer journeys. EasySend is leading a digital future by helping enterprises transform paperwork, such as PDFs, into digital journeys, allowing them to create online forms in minutes with a click of a button – without writing a single line of code.

What are the customer-side requirements?

Daskal: EasySend’s no-code platform empowers business users to easily and quickly build complex digital journeys with a powerful Drag & Drop builder and Kadabra AI, a proprietary AI tool that accelerates the development of customized, easy-to-complete, branded customer journeys. Using our real-time advanced analytics, enterprises that go digital with EasySend gain full visibility into their customers’ workflow activities and behaviors. Companies can easily identify where their customers dropped out of workflows so that they can optimize their form completion rates, drive revenue growth as well as enhance customer experience.

Why did you start EasySend to begin with?

Daskal: We – meaning EasySend’s founders, Omer Shirazi, Eran Shirazi, and me – worked at one of the largest insurance companies in Israel and saw first-hand the extent of the problem that paperwork and manual processes create in insurance. We understood the internal pain of employees – the amount of paper and PDF forms that needed to be filled out just didn’t make sense. And that’s how the idea for EasySend was born – eliminating manual processes and replacing them with digital journeys.

How could your solution potentially help customers navigate the COVID-19 pandemic and the different challenges of reopening?

Daskal: The COVID-19 pandemic made it clear to us and to our prospective customers that digital transformation is no longer optional. No matter the industry, enterprises are moving towards a more digital future. EasySend helps organizations achieve just that, creating a digital culture at scale in record time and at a fraction of the cost. We raised the funding amidst the Coronavirus pandemic within just two months after starting the fundraising process – which just goes to show the current demand for secure, efficient and easy-to-use digital processes.  

How are you connected to SAP? Can your solution be integrated in SAP systems?

Daskal: EasySend is an SAP Partner Edge Integrate partner. EasySend’s solution allows SAP’s current and future customers in the finance and insurance industries to digitize critical customer-facing processes, ultimately increasing conversion rates and improving user experience. Through the partnership with SAP, EasySend is able to create holistic solutions for potential customers by leveraging its unique proposition coupled with SAP’s technological capabilities and market share. EasySend’s intelligent eForms easily integrate with any legacy and core banking system and third-party service, including out-of-the-box integration with leading CRM and ERP systems, including SAP. EasySend is continuing to work with SAP in order to bring the solution to SAP’s customer base. We also joined the SAP.io program to build a solution together.

What’s next for EasySend?

Daskal: After achieving 90 percent market share in the Israeli financial services market, we are now actively expanding in the United States, EMEA, and APAC. We plan to broaden our verticals, including government, telecom, medicine, and more.

Thank you for the interview.

Enjoyed this interview in our SAP Startup Spotlight Series? You might also like our piece on Sensire, a solution package of software, hardware and professional services customized around customer-specific processes to resolve ongoing issues and raise visibility.