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Review: SAP Hybris – Commerce, Marketing, Sales, Service & Revenue

SAP Hybris is a relatively new SAP product—acquired in 2013, it’s quickly become the go-to customer engagement tool for anyone looking to make the switch to SAP. Does this sound like you? SAP Press’ new guide to the solution comes at a perfect time, then!

SAP Hybris: Commerce, Marketing, Sales, Service, and Revenue with SAP is the big picture guide anyone looking to implement SAP Hybris needs. Covering both use cases—on-premise and cloud—the book dives into the five main SAP Hybris solutions: sales, service, commerce, marketing, and revenue.

Take a look at what each can do and then try to imagine a world without them—pretty hard, huh?

What will you learn?

Everything you need to make an informed decision on whether SAP Hybris is for you—each and every facet is covered among the book’s eight chapters. Interested in SAP Hybris Sales Cloud?


The book looks at lead creation and opportunity management, ticketing and resource scheduling—and everything in between. Or maybe you want to know what it can do for your marketing initiatives. The book covers that, too—customer profiling, campaign management, and analytics all get explored. And don’t forget the other three solutions!

The book’s 329 pages also explore major topics such as reporting and mobility, microservices, YaaS, and more. Whether you’re in B2B or B2C, you’ll get answers to your questions about deployment and flexibility.

See how solutions like SAP Hybris Commerce and SAP Hybris Billing affect your bottom line—from subscription order management to partner revenue sharing.

Authors Sanjjeev K. Singh, Sven Feurer, and Marcus Ruebsam have extensive SAP Hybris knowledge, an indispensable part of this book.

Singh’s 17 years of implementation experience, along with Feurer and Ruebsam’s insider knowledge of SAP Hybris, give readers the best possible high-level look at the solutions poised to take your business “beyond CRM.”

How to go “beyond CRM”

This book isn’t technical or focused on configuration, which means it’s the perfect guide for anyone—no jargon to cut through or code to not understand. But don’t worry, Singh is already working on another book that dives deeper.

This book’s biggest selling-point is its no-nonsense breakdown of each solution. And after teaching you the basics, the authors show you how these solutions can be deployed to take you beyond your current, traditional customer engagement systems.

You can find the book on the SAP Press website and read a sample chapter by clicking on the “Browse the Book” button beneath the book’s cover.

SAP Press

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