SAP And Camelot Form Co-Development Partnership
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SAP And Camelot Form Co-Development Partnership

SAP announced a joint initiative with Camelot ITLab to co-develop a solution to bring the demand-driven adaptive enterprise (DDAE) model into the SAP Integrated Business Planning solution.

This SAP/Camelot offering aims to help companies drive a more nimble and adaptive supply chain management process. This helps to directly address the challenges of increasingly volatile business landscapes.

“Our customers rely on us to see around corners. Therefore, we have to help them create competitive advantage through innovation,” said Hala Zeine, SAP. “This new joint effort with Camelot ITLab will let business leaders become more agile. Additionally, they can master variability and adapt the innovative net flow equation concept at the center of their supply chain.”

SAP and Camelot ITLab have a long-standing partnership. This agreement is meant to establish Camelot ITLab as the strategic development partner to develop jointly with SAP demand-driven material requirements planning (DDMRP) within SAP Integrated Business Planning. The new module will extend the existing DDMRP capabilities of SAP Integrated Business Planning and allow companies to therefore apply a state-of-the-art demand-driven approach to their supply chains.

Camelot: Demand-driven adaptive enterprises

“DDMRP is the first step in enabling organizations to become demand-driven adaptive enterprises. It allows them to adapt to today’s complex, volatile market conditions,” said Josef Packowski, Camelot Management Consultants. “It also combines the fundamental principles of variability and flow management with the emerging new science of complex adaptive systems and smart digital solutions. DDMRP is the way successful businesses will work in the 21st century. We are very happy to share our expertise in this forward-looking area with SAP. Consequently, we are making the demand-driven adaptive enterprise model reality for SAP customers worldwide.”


Camelot ITLab is an established SAP partner. It specializes in digital value chain management with a strong track record of successful innovations and large-scale supply chain transformations.

Camelot ITLab is also a global affiliate of Demand Driven Institute (DDI). As such, it will be a global implementation partner for this new joint solution. Furthermore, it will offer “Thoughtware and Courseware” by certified DDI-instructors to help customers adopt the new demand-driven principles.

“SAP first introduced DDMRP in SAP Integrated Business Planning in 2018. It then leveraged Camelot’s certified enhancement for the solution,” said Franz Hero, SAP. “This led to a fast adoption of the concept and tremendous expected business benefits among our early co-innovation customers like The Procter & Gamble Company and BSH Hausgeraete. I am excited that we continue to build on this success by incorporating Camelot’s unique industry insights and technology expertise for demand-driven capabilities into the core SAP Integrated Business Planning.”


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