The RevTrax Offer Management Platform leverages DataStax Enterprise as the database of choice for its AI-based platform that serves promotional direct-to-consumer (D2C) brands.
The RevTrax platform makes it easier for companies to run smarter offers by serving dynamic discounts to unique buyers based on their individual level of price sensitivity. This AI-driven feature enables brands to earn a higher return on investment (ROI) from their marketing efforts. RevTrax operates in a multi-data center environment and they needed a database that could provide guaranteed uptime and seamless scaling.
With DataStax, RevTrax is able to significantly reduce the risk of downtime to meet their ultimate goal of zero downtime, provide full flexibility to do data center maintenance whenever and however needed, and provide durability with no single point of failure.
Why RevTrax chose Datastax
“The main reason we selected DataStax – built on Cassandra – was the uptime and also the linear scale,” said Greg Hansen, RevTrax Chief Technology Officer and co-founder. “The big thing that caught my eye, besides the performance, was DataStax’s durability. I can have multiple databases, clusters, and data centers spread out all over the world and not worry about any single point of failure. That’s what really sold me and has us happy with DataStax.”
The RevTrax Offer Management Platform provides its customers with the ability to deliver real-time promotional offers and discounts based on predictive analytics algorithms. This means that consumers are served offers in real time, and more importantly, the moment it matters most.
“If you’re making a consumer wait even a couple of seconds to render something on the page, that’s too long,” Hansen said. ”Now we get far better performance, call it up to 10 times what we used to get with MySQL.”
“Confidence that you can deliver on today’s customer experience demands is a huge differentiator in the market, and we’re proud to work with RevTrax to help them do just that with zero downtime,” said Cate Lochead, CMO at DataStax.