qbeyond top retail supplier award [shutterstock: 1801081174, Talaj]
[shutterstock: 1801081174, Talaj]
E-Commerce Press Release

q.beyond Receives Award For Top Supplier Retail 2021

The EHI Retail Institute has singled out q.beyond for this year’s Reta award for the best technology supplier to retailers.

SAP specialist q.beyond has been awarded the prize in the Enterprise Solutions category together with its customer Fressnapf in recognition of a mobile solution for its digital retail store.

For the award-winning project, q.beyond contributed digital technologies enabling Fressnapf to reduce its losses concerning perishable pet food, for example, and thus increase the sustainability of its goods lifecycle. Staff at Fressnapf’s pilot store at its headquarters in Krefeld, Germany record the best-before dates of perishable goods on a mobile app. The data are collected in the q.beyond StoreButler. Fressnapf also uses the cloud and IoT platform to manage its electronic price tags. Within a matter of minutes, the platform updates all price tags at the digital store. This solution removes any need for the time-consuming process of rearranging and separating goods shortly before their best-before dates. Not only that, forward-looking price adjustments significantly reduce write-downs on expired goods and thus protect natural resources.

“Thanks to q.beyond’s StoreButler, we are flexibly implementing digital store technology in our IT architecture”, explains Manuel Cranz, Head of Enterprise Architecture at Fressnapf. Rather than separately integrating each application, a combination of cloud platform and local IoT edge devices manages all aspects of the data exchange with terminal devices, sensors, and apps.


“The platform approach makes it easy for us to test and implement new solutions from various manufacturers. Consequently, we benefit from the best technologies available on the market”, says Elisabeth Schroeder, Head of IT Shop Solutions at Fressnapf.

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