isg brain neuroscience digital transformation [shutterstock: 1031892406, Andrus Ciprian]
[shutterstock: 1031892406, Andrus Ciprian]
Digital Transformation Press Release

Neuroscience Can Advance Digital Transformation

New neuroscientific coaching techniques can help executives shape a corporate culture based on emotional and conversational agility and nurture high-performing teams that embrace continuous change, say experts with Information Services Group (ISG).

“Near-universal levels of anxiety and uncertainty brought on by the pandemic, social unrest and economic upheaval have organizations and their employees on an emotional roller coaster,” said Missy Lawrence-Johnston, ISG principal consultant, Organizational Change Management. “For the many companies making all the right technological moves toward digital transformation but not getting the expected results, it may be time to look at the human side of digital.”

ISG works with CSL Behring and other enterprises to apply brain science to help manage risks associated with the human side of digital and dramatically reduce the amount of time it takes for a workforce to rebound from major disruption. Neuroscientific training and tools can help businesses thrive by supporting virtual leadership, diversity awareness, communications around sensitive messages and approaches to inspire action in others, even during massive shifts, such as the recent shift to a virtual workforce.

“Leaders who apply neuroscience, the psychology of human dynamics and empathy to digital transformation can create a paradigm that fosters resilience and adaptability,” Chowning said. “Such approaches can deactivate employee fight-flight-or-freeze triggers and boost organizational effectiveness.” Chowning also said coaching designed specifically to support virtual and mindful leadership, coupled with cultural and behavioral assessments, can “lead to business structures that can handle whatever the future may bring.”



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