![maserati deloitte customer experience [shutterstock: 1414979870, brunocoelho]](https://e3zine.com/wp-content/uploads/2022/08/maserati-deloitte-customer-experience-shutterstock_1414979870.jpg)
The new experience helps to remove friction in the customer journey and showcases the quality of the brand, luxury product range and possibilities of personalisation online.
With a website that has significantly increased in traffic and serves more prospects and customers year on year, maserati.com is a vital part of the strategy to embed digital at the core of the Maserati experience.
Deloitte Digital and ACNE have combined technical know-how with creative excellence to redesign and rebuild the new website using Adobe Experience Cloud applications. The new platform helps to enhance business performance with a range of new shopping tools, taking maserati.com a step closer to a complete digital commerce experience, whilst new rich and engaging content drives storytelling and elevates the experience under the positioning of “masters of Italian audacity”.
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