maserati deloitte customer experience [shutterstock: 1414979870, brunocoelho]
[shutterstock: 1414979870, brunocoelho]
Customer Relationship Management Press Release

Maserati Collaborates With Deloitte

Maserati has begun the rollout of a new digital customer experience. The redesign and build of its global, local and dealer websites is the first step in a vast project awarded to Deloitte Digital and its creative boutique ACNE.

The new experience helps to remove friction in the customer journey and showcases the quality of the brand, luxury product range and possibilities of personalisation online.

With a website that has significantly increased in traffic and serves more prospects and customers year on year, is a vital part of the strategy to embed digital at the core of the Maserati experience.

Deloitte Digital and ACNE have combined technical know-how with creative excellence to redesign and rebuild the new website using Adobe Experience Cloud applications. The new platform helps to enhance business performance with a range of new shopping tools, taking a step closer to a complete digital commerce experience, whilst new rich and engaging content drives storytelling and elevates the experience under the positioning of “masters of Italian audacity”.

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