Jack in the Box migrated from its on-premises datacenters to AWS, improving the performance and reliability of its IT infrastructure, and positioning the company to better serve customers in the digital age.
Jack in the Box chose AWS for its proven expertise in supporting the restaurant and hospitality industry, its comprehensive set of cloud services, and its scalable infrastructure, which are enabling the company to improve operational efficiency throughout the business. For example, by moving off of Oracle and Microsoft SQL Server legacy databases to Amazon Relational Database Service (RDS) and Amazon Redshift for data warehousing, Jack in the Box was able to automate time-consuming IT administration tasks such as hardware provisioning, database setup, patching, and backups, as well as cut software and hosting costs.
Jack in the Box planning innovation with AWS offers
Jack in the Box and its franchise restaurant operators now use a common operational dashboard powered by AWS to analyze sales, inventory, food safety, and labor patterns, enabling them to focus on the daily performance of the business rather than the undifferentiated heavy lifting of backing up their servers and other tasks.
Moving forward, Jack in the Box is actively planning future innovations, including helping its restaurants more accurately predict customer traffic and optimize service time and food costs using Amazon SageMaker, AWS’s service for building, training, and deploying ML models. In addition, in response to increased use of its mobile app and delivery service as customers altered their routines this year, Jack in the Box also plans to use Amazon Personalize, an AWS ML service for creating individualized recommendations, to present customers with tailored suggestions on new food and beverage options and add-ons.