ISG Report: AI To Garner Most Market Attention
Artificial Intelligence Press Release

ISG Report: AI To Garner Most Market Attention

Experts believe artificial intelligence will garner the most market attention and provider focus, but public cloud transformation will attract the most enterprise investment through 2020, according to a new research report from Information Services Group (ISG).

Other emerging technologies like the internet of things (IoT) and blockchain are still emerging in terms of adoption, but enterprise uptake will increase as related software and services improve, according to the report, “ISG Predicts Global Trends 2019-2020,” the findings of which are based on the consensus of ISG analysts and advisors.

ISG evaluated seven emerging technology trends the firm’s analysts and advisors believe will be top priorities for the world’s enterprises and providers over the next two years.

The seven ISG trends

  • AI-based automation
  • blockchain
  • cybersecurity
  • privacy and digital ethics
  • Internet of Things
  • open source
  • public cloud transformation
  • self-service IT and future workplace

The report ranks the trends in three categories: those that will gain the most market attention, those that will receive the most focus of providers, and those that will be the highest priorities for enterprise spending.

The consensus, reached through Unanimous AI’s Swarm Intelligence technology, shows ISG experts expect AI-based automation to garner the most market attention and the highest prioritization among providers, while public cloud transformation will attract the most enterprise investment through the end of 2020.

The move to AI is hard

Many businesses are curious about how to use AI to generate business value. However, they are still unsure of how to get started,” said Esteban Herrera, ISG Research. “Robotic process automation (RPA) is the gateway technology, enabling rules-based automation for simple problems out of the box, but AI is necessary for more complex problems.

“The move to AI is harder, so we don’t expect interest in AI to translate into enterprise spending right away. However, enterprises can begin to take advantage of these emerging intelligent capabilities thanks to recent advances in the field of machine learning.”

ISG predicts cloud computing will be the highest enterprise spending priority among today’s leading-edge tech trends. Public cloud adoption has gone mainstream, the report notes, and multi-cloud is the watchword for the market in 2019. “We increasingly see enterprises using multiple vendors across infrastructure, platform and software-as-a-service subscriptions,” the report says.

Cyber security, privacy and digital ethics will be the next most pressing concern for enterprises; and the second greatest area of financial investment in the coming years, ISG experts say.

For providers, digital workplace services will be the second most important area of focus, after AI. They will allow providers to meet the growing demand of enterprises looking to use digital technology to improve employee satisfaction, increase productivity and bolster recruiting.

“Enterprises and providers will find it harder than they imagine to deliver value when adopting these emerging technologies,” said Herrera. “It’s easy to focus on chasing shiny objects. However, thoughtful business integration is critical to driving real benefits from the innovative capabilities available.”


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