Dairy Farm Group is using MuleSoft’s Anypoint Platform to unify its customer loyalty experience across over 10 household brands in more than 2,000 stores in Hong Kong and Macau. By leveraging Salesforce and Tableau, Dairy Farm has made it easier and more convenient for customers to earn points as well as access and redeem rewards.
Dairy Farm Group is a Pan-Asian retailer that operates over 10,000 outlets with 230,000 employees. Dairy Farm Group recently launched yuu, Hong Kong’s biggest digital-first rewards club. Previously, consumers had to access several applications and physical cards to reach loyalty programs for different brands. Dairy Farm Group chose MuleSoft to bring yuu rewards to life with a single connected application and improve the customer experience.
Dairy Farm Group built reusable APIs with MuleSoft’s Anypoint Platform to connect its more than 50 internal and external systems, including various point of sale (PoS) and e-commerce systems, to create synergy between its online and offline channels. These APIs can easily be discovered and reused for future projects, enabling the retailer to deliver new customer experiences faster each time by increasing both IT and line of business productivity. Since implementing Anypoint Platform, Dairy Farm Group has accelerated the modernization of its application development processes and significantly sped up project delivery time.
Dairy Farm Group is also leveraging Salesforce Marketing Cloud to easily publish more timely and tailored content, news, and promotions to fit customer preferences. To draw actionable insights across the rewards program, Dairy Farm Group is using Tableau as a visualization layer to analyze and identify trends across its banners. Dairy Farm Group was able to build dashboards with Tableau for the organization to stay up to date on the yuu rewards club and continuously improve customer experience.