Cross-Portfolio Innovation Drives Demand for SAP Hybris Solutions
Customer Relationship Management Press Release

Cross-Portfolio Innovation Drives Demand for SAP Hybris Solutions

SAP announced that it has seen an increased demand for implementations with multiple SAP Hybris solutions. Over the past quarter alone, SAP solutions for customer engagement and commerce have achieved strong double-digit growth in new cloud bookings, as well as double-digit growth in software revenue.

This momentum occurs as SAP Hybris cloud solutions for the front office continue to be enhanced across sales, service, commerce, marketing, and revenue, contributing to an increase of 40 percent in deals involving multiple SAP Hybris cloud solutions in the first half of 2017 compared to the same time last year.

SAP Hybris Customers Deliver on Buyer Expectations

As business-to-business and business-to-consumer enterprises are pressed to meet consumers’ rising expectations for convenient and personalized experiences, they are increasingly investing in front-office technologies. Kaeser Kompressoren, a Germany-based manufacturer of compressed air and vacuum products, needed to unify all global product data to increase efficiency with effective predictive analytics utilizing digital information from its global subsidiaries. The company chose SAP Hybris cloud solutions for sales, service, marketing, and commerce to optimize its sales.

Arsenal Football Club, one of the most recent SAP Hybris Commerce solution customers, has transformed its online retail site,, to meet the increasing demands and expectations of the club’s supporters globally. The solution has brought Arsenal strong results, such as an 86 percent increase in mobile transactions and a 42 percent increase in sales as a whole.


Infonavit, a Hana platform customer since 2013, manages 70 percent of the housing market in Mexico, making it the largest mortgage lender in Latin America. To better anticipate customer needs and have more contextual conversations, Infonavit searched for a solution that could provide a true omnichannel customer experience. It selected SAP to provide a robust technology platform to mine the data collected in the course of communications between employees and affiliates and the millions of documents generated during the mortgage loan lifecycle. Besides predictive analytics and SAP Hybris Service Cloud solution, Infonavit has selected the Hybris Billing solution, which will be used in conjunction with the corresponding Commerce and Marketing solutions.

The multinational energy and services company Centrica recently extended its SAP solution footprint to include Hybris Billing,  Ariba solutions, and Digital Boardroom.

A Complete Front-Office Solution

This customer momentum comes on the heels of several new, enhanced and expanded offerings across the SAP Hybris portfolio. The latest release of the SAP Hybris Commerce Cloud portfolio makes it easier for businesses to deliver compelling and personalized shopping experiences. Earlier this year, SAP announced the Revenue Cloud solution, which goes beyond the quote-to-cash process with new capabilities for order configuration, pricing, quoting, order orchestration and subscription billing.

Growth of solutions for industries is also accelerating, with the launch of a citizen engagement offering for the public sector and a solution for the travel industry, as well as continued investments in enhancing industry-specific accelerators for its SAP Hybris Commerce platform, including telecommunications, financial services and media.

“We have the most complete portfolio for the front office today,” said Carsten Thoma, president and cofounder of SAP Hybris.* “We offer an unparalleled range of capability areas and enhancements to our solutions through better unification and integration across the SAP suite — to harvest Big Data and provide contextual customer experience, but also to capitalize on new business models such as those driven by the subscription economy.”


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