By bringing blockchain to the Salesforce CRM platform, companies can create blockchain networks, workflows and also apps that deliver entirely new customer experiences. Salesforce Blockchain made its debut at TrailheaDX, Salesforce’s fourth annual developer conference.
“We aim to help companies build for the future by making breakthrough technology accessible and easy to use – we are therefore doing just that with Salesforce Blockchain,” said Bret Taylor, President and Chief Product Officer, Salesforce. “Now, companies will be able to create new ecosystems and achieve new levels of interconnectivity through trusted partner networks.”
Today, connectivity is redefining how businesses operate and the experiences that customers expect. To deliver this, companies must harness and share massive amounts of data with an ever-evolving network of partners and third parties, all furthermore without sacrificing trust. This has introduced unnecessary levels of cost and inefficiencies.
Blockchain solves this “trust gap” by delivering a distributed ledger that saves, traces and authenticates data across every partner – also node – in the network.
Organizations in all industries can leverage blockchain for a variety of use cases. These include asset tracking, credentialing and verification and authentication of goods. By combining CRM workflows with blockchain data, companies can create new business processes and models that span sales, service, marketing and also beyond to accelerate the speed of business.
Creating networks with Salesforce Blockchain
Salesforce Blockchain is a low-code blockchain platform that extends the power of CRM. Built on the open source technology of Hyperledger Sawtooth and deeply customized for Salesforce Lightning, Salesforce Blockchain lowers the barrier for creating trusted partner networks.
It furthermore enables companies to easily bring together authenticated, distributed data and CRM processes. With Salesforce Blockchain anyone can:
- Build networks with clicks. Easily build and maintain blockchain networks, apps and smart contracts using Salesforce’s powerful low-code capabilities. Customers can now create and share a blockchain object as easily as any CRM data object – with clicks, not code.
- Automate data with Lightning platform. Make blockchain data actionable through native integration with Salesforce. Layer complex blockchain data on top of existing sales, service or marketing workflows like search queries and process automation. Even more, companies can now run Einstein-powered artificial intelligence algorithms that integrate blockchain data into sales forecasts, predictions and more.
- Engage partners easily. Lower the barrier to entry for partners, distributors and intermediaries to leverage Salesforce Blockchain. Companies can now pull in APIs, pre-built apps and integrate any existing blockchains with Salesforce. With an intuitive engagement layer, companies can also easily interact with and add third parties to their blockchain. And that only with a few clicks and a simple authentication – thus creating trust networks.