capgemini rufus leonard brand design [shutterstock: 507701938,]
[shutterstock: 507701938,]
Press Release SAP Community

Capgemini Acquires Rufus Leonard

Capgemini announced that it has acquired Rufus Leonard, a London-based brand design and experience agency.

Rufus Leonard is a 70-person agency specialized in transforming service brands by turning complexity into engaging experiences. Its client base, including World Wildlife Fund (WWF) and AXA UK, and creative design expertise are highly complementary and additive to the human-centered design services of frog, part of Capgemini Invent. The Rufus Leonard team will become part of frog in the UK.

“Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK,” said Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member. “Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group.”

About the author

E-3 Magazine

Articles published through E-3 Magazine International. This includes press releases by our partners as well as articles and reports from the E-3 team of journalists.

Add Comment

Click here to post a comment

Sign up for e3zine´s biweekly newsbites

Please do not use administrative mail adresses like "noreply@..", "admin@.." or similar as these may get blocked for security reasons.

We use rapidmail for dispatching our newsletter. By signing up, you agree that the data you have entered will be transmitted to rapidmail. Please take note of their terms and conditions and privacy policy.termsandconditions.

Our Authors