Rufus Leonard is a 70-person agency specialized in transforming service brands by turning complexity into engaging experiences. Its client base, including World Wildlife Fund (WWF) and AXA UK, and creative design expertise are highly complementary and additive to the human-centered design services of frog, part of Capgemini Invent. The Rufus Leonard team will become part of frog in the UK.
“Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK,” said Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member. “Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group.”