The partnership will drive customer value through new and enhanced unification between AWS and Salesforce products. Developers will now be able to build and launch custom applications that extend the power of both platforms by connecting Salesforce data and workflows natively into their solutions running on AWS, and make it easy for Salesforce developers to integrate AWS data and workflows into their Salesforce applications. Salesforce will also embed AWS services for voice, video, artificial intelligence (AI), and machine learning (ML) directly in new applications for sales, service, and industry vertical use cases. With these new offerings, customers can purchase out-of-the-box solutions directly from Salesforce and then consume the integrated AWS services on a pay-as-you-go basis.
Unifying the developer experience
- Create custom business applications faster and easier. New low-code and click-to-launch development tools will accelerate the creation of custom applications, built on top of Salesforce and AWS services. Salesforce’s point-and-click development tools will operate directly on data from AWS services like Amazon Relational Database Service (RDS) or Simple Storage Service (S3), as if the data were native in Salesforce.
- Unleash the power of customer data with real-time events. By natively connecting AWS’s services with the Salesforce platform, real-time data will securely move between the two providers, allowing customers to more easily automate workflow and maintain a single view of the end customer.
New intelligent applications
- Sell, service, and engage smarter from anywhere. Customers will be able to innovate quickly with pre-built out-of-the-box applications and add-ons that leverage AWS services for voice, video, and productivity with AI/ML functionality. For example, customers can activate virtual call centers and empower high-velocity sales teams with Amazon Connect and AWS AI/ML services, pre-integrated into both Sales Cloud and Service Cloud.
- Launch industry-specific customer solutions. Customers will be able to deliver new digital experiences and services to remain ahead of industry disruption by leveraging AWS technologies like Chime SDK (embedded real-time communication capabilities), Textract (intelligent data extraction from scanned documents), Comprehend (natural language processing to uncover information in text), and others directly within Salesforce Industry Clouds. Starting with a telehealth solution, healthcare customers can deploy an intelligent virtual care platform to deliver personalized patient experiences.