Beginning this year, Microsoft will become the title sponsor of Peachtree Junior, Atlanta Track Club’s marquee youth event, which takes place July 3, the day before the Atlanta Journal-Constitution (AJC) Peachtree Road Race. Microsoft will integrate STEM activities into the Microsoft Peachtree Junior, the Peachtree Health & Fitness Expo presented by Publix, and the Club’s free-to-all Kilometer Kids Program in more than 40 schools in the Atlanta area.
These activities are based on the Microsoft MakeCode platform, where kids will learn how to code a running-themed video game and use a micro:bit device to create their own personal step counters.
In addition to youth programming, Microsoft will work with Atlanta Track Club to streamline the Club’s technology operations through Microsoft’s wide range of products, such as Azure, Microsoft 365 and Teams. The Club will have access to Microsoft Surface tablets at the Atlanta Journal-Constitution Peachtree Road Race on July 4 to ensure efficient, reliable communication between staff and volunteers at the world’s largest 10K race.