asda grocery salesforce [shutterstock: 1402322831, Oleksandra Naumenko]
[shutterstock: 1402322831, Oleksandra Naumenko]
Customer Relationship Management Press Release

Asda Redefines The Consumer Grocery Experience

Salesforce announced that UK big four supermarket Asda is embarking on a retail technology transformation project.

Leveraging Salesforce’s full retail suite, including Commerce Cloud, Service Cloud, and Marketing Cloud, Asda will create a cloud-first environment that gives its 18 million customers one connected and consistent experience across every channel and device, no matter where or how they choose to interact with the brand.     

As the business separates from Walmart, this new system will redefine the customer shopping experience, enabling Asda to select the most innovative, “best in class” technology and become a retailer of the future. Salesforce technology will also enable Asda to deliver new online shopping experiences by building out its headless e-commerce architecture, enabling it to separate their frontend and backend e-commerce applications. 

Using Salesforce’s new PWA (Progressive Web Apps) and Managed Runtime technology, Asda will be able to launch a flexible and scalable, composable, headless architecture, giving Asda the freedom to build whatever and however it wants. It will also enable the retailer to use the latest coding languages and technologies, so it can attract and retain developers. Crucially, the technology will give Asda full control over the web experience to provide a good customer journey. 

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