As Adobe knows, building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets.
Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble. In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success.
Adobe to the rescue
Adobe’s product portfolio for mid-market and SMB businesses is designed to address these challenges and includes:
- Magento Commerce. Magento Commerce is an industry-leading commerce solution that gives small and mid-market businesses unmatched agility and scalability to go to market in highly differentiated ways.
- Marketo Engage. Marketo Engage, part of Adobe Marketing Cloud, enables marketers to target and nurture individual leads or accounts at scale and measure business impact across all customer touchpoints. Marketo Engage, the solution of choice for B2B marketing professionals, recently announced updates to ABM Essentials that help B2B companies of all sizes get started with their account-based marketing (ABM) strategies and deliver consistent, continuous and compelling experiences to the right audiences every time.
- Adobe Analytics Foundation. Adobe Analytics empowers many industry disrupting brands to build and improve the customer experience with deep data insights. For mid-market segments on Magento Commerce and Marketo Engage, Adobe is making available Adobe Analytics Foundation which brings enterprise-grade data analytics to growing brands. Customers can implement the offering at a level appropriate for the size of their business and scale up as their operation expands over time. Advanced features out-of-the box—from segmentation to fallout analysis—and Photoshop-inspired analysis tools mean both faster time-to-value and an ability to let anyone in an organization access data to drive decision-making, regardless of technical expertise.
- Creative Cloud for Teams. With Creative Cloud for teams, brands can easily deploy Adobe apps that are best suited for their business needs. Simple license management, robust data security, technical support and training resources empower companies to work efficiently and make the most of their software investment. Creative Cloud Libraries allows various teams to share assets and folders securely while helping them maintain version control, stay on top of changes and collaborate. The Creative Cloud desktop application organizes the user’s Adobe tools in a more personalized way, showing which apps have been installed, which have updates and also help with discovery of new Adobe apps.