Adobe Unveils Customer Experience Management Innovations
Customer Relationship Management Press Release

Adobe Unveils Customer Experience Management Innovations

Adobe unveiled new innovations in Adobe Experience Manager, part of Adobe Marketing Cloud, that automate and simplify the delivery of customer experiences for marketers and allow IT to further accelerate app development.

Enhanced workflows help marketers, IT, and creatives work smarter and faster, therefore empowering brands to personalize every customer experience. Leveraging Adobe Sensei, the company’s AI and machine learning technology, brands can automatically deliver the right content to the right individual. Experience Manager’s offering is now readily available to mid-market organizations.

“Personalization at scale across every customer touchpoint is the holy grail of Customer Experience Management (or also CXM). It requires the unification of content, data and insights which Adobe can provide,” said Loni Stark, Adobe. “New innovations in Adobe Experience Manager make it easier for marketers and IT professionals to delight customers. Furthermore, they are able to create memory-making moments every time a customer interacts with the brand.”

Capabilities for marketers

New Experience Manager advancements enable marketers across industries to intelligently:

  • Deliver engaging experiences. Marketers can now design, deliver and optimize experiences on digital displays of all sizes in physical venues. This includes in-store screens or kiosks. Also included is support for massive scale signage networks and powerful publishing and approval workflows to speed up delivery and ensure consistency of in-store campaigns. Brands can easily optimize experiences by dynamically personalizing signage content like inventory or weather and uncover insights that drive conversion via Adobe Analytics integration. Powerful shopping experiences can be created and managed through Experience Manager integration with Magento Commerce Cloud.
  • Streamline and speed up content creation. Finding, modifying and reviewing enterprise assets requires creatives and marketers to toggle back and forth between different solutions. Now, with Adobe Asset Link generally available, creative users can find, edit and reuse digital assets that reside in Experience Manager directly within Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Creatives can automatically find similar images in a matter of seconds with Visual Search in Asset Link. Additionally, new Core Components—building blocks to build and author experiences—provide increased agility for experience creation and ease reliance on development teams to write and test new code.

Adobe capabilities for IT professionals and developers

New hybrid content management system (CMS) capabilities in Experience Manager improve agility and flexibility for IT professionals and developers.

  • Automatically add capacity during high user traffic. Dynamic digital experiences require agility to manage content updates at scale. Cloud Manager’s new autoscaling service automatically detects the need to accommodate additional traffic and brings more capacity online within minutes to ensure a positive end user experience.
  • Speed up web applications development. New support for GraphQL enables developers to continue working in their favorite front-end application tools while easily scaling these applications. This is made possible by APIs that pull in data and content. GraphQL support will include Experience Manager later this year, extending support of Magento Commerce Cloud.


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