As part of the next generation of the Adobe Education Exchange, college instructors and students will be able to use Adobe Analytics for free and get access to course curriculum with hands-on activities. Students will learn how to use data to drive business decisions and gain skills for careers spanning data science to marketing and product management. The program is an extension of the Adobe Creative Campus program, which advances digital literacy through access to Adobe Creative Cloud in the classroom.
The program was developed through the Adobe Analytics Challenge, which launched in 2005. The popular competition gives college students a chance to work with real data to solve business challenges, from companies such as Nike, Major League Baseball, and Sony Playstation. Past participants have used the experience to land careers at The Home Depot, Boston Consulting Group, Amazon, and non-profits like Learning Forward. The success of the event drove interest from higher education instructors, who wanted to include elements of the challenge in their coursework.
Professors from institutions including the University of Wisconsin-Madison, University of Utah, and University of Michigan partnered with Adobe to develop the curriculum, helping shape the program to ensure it is easy to implement among any college or university.