Rising expectations and competition for the empowered consumer force brands to have purpose with each customer interaction; the need for an exceptional experience drives the need for the best customer-centric capabilities available. But often the best tools aren’t immediately available to brands, as they are stuck in the labs behind cumbersome and lengthy product development cycles – waiting to come to life following intensive testing cycles. Adobe will therefore start bringing some of its advanced AI capabilities to brands with Technology Previews.
An industry-first way for enterprises to leverage new innovations faster than ever, brands now have quick access to the latest technology while simultaneously helping to shape product roadmaps. Once a problematic and lengthy process often completed in a silo with minimal customer input until new capabilities are nearly complete, Technology Previews gives brands the ability to leverage early-stage exploratory tech powered by Adobe Sensei, the company’s AI and machine learning technology.
Customers can share feedback with Adobe’s product teams in real-time. This allows Adobe to make the right adjustments before products launch in beta or general availability. Available first in Adobe Analytics, the leading solution for real-time data insights and predictive analytics, Technology Previews helps organizations better orchestrate and personalize the entire end-to-end customer experience.
Highlights of Adobe Technology Previews
Technology Previews will showcase the following forward-looking prototypes, built on Adobe Sensei’s deep learning capabilities:
- Reimagining the customer journey with AI. Brands today struggle to gain a complete picture of each customer’s path, as they move across screens. Adobe Sensei helps brands surface insights that may not be clear with the naked eye; and ultimately address data anomalies and things that are less effective.
- Tapping into machine learning to identify the ideal audience. Despite an influx of data for any brand, a marketer’s pain point is identifying a brand’s most valuable customer groups. While segmenting customers based on age, gender and income typically leads to improved results, for most brands, this work relies heavily upon the analyst’s understanding of the data and is still too often more art than science. Leveraging machine learning, this prototype within Technology Previews will deliver first-of-its-kind precision for audience segmentation.
- Staying one step ahead of the customer with intelligent forecasting. Historical data drives the majority of customer experience decisions. Smart brands therefore see value in using historical data to anticipate future customer needs and wants. Through deep learning capabilities, this Technology Previews project accelerates a brand’s ability to predict a customer’s future actions. Through analyzing billions of historical and real-time data points, Adobe helps brands infer the actions customers are most likely to take next.