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GDPR shifts the balance of power between businesses and their customers. A new approach to CRM is required. [shutterstock: 182192591, Stepan Kapl]

GDPR shifts the balance of power between businesses and their customers. A new approach to CRM is required. [shutterstock: 182192591, Stepan Kapl]

A Transfer Of Power In CRM For SAP Users?

GDPR creates a new balance between business and consumers. Only those who manage to build irresistible customer experiences will continue to thrive. GDPR will come into effect on May 25th. Uncertainty is spreading and crisis scenarios about heavy penalties are the talk of the town.

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Amidst the bombardment of buzzwords, it's getting hard to find a companies core competence. That is also true for SAP. [hutterstock: 63443797, Muemoon]

Amidst the bombardment of buzzwords, it's getting hard to find a companies core competence. That is also true for SAP. [hutterstock: 63443797, Muemoon]

What Was That About Core Competence Again?

A few years ago core competence was a popular term. Then the paradigm shift began, unnoticed. More and more often, every IT service provider was able to do it all. It seems impossible for the application user to make distinctions. Direction and credibility are lacking.

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In some cases, AI is already better than humans. In a lot of other cases, there is still a lot to learn. [shutterstock: 568431658, whiteMocca]

In some cases, AI is already better than humans. In a lot of other cases, there is still a lot to learn. [shutterstock: 568431658, whiteMocca]

The High Art Of Artificial Intelligence

Are we experiencing an unprecedented technological advance through artificial intelligence (AI)? There is a lot out there that suggests this! Still, it will take a long time for machines to truly become equal or superior to humans. Until scientists have developed super-intelligence (strong AI), we humans will continue to co-exist and work well with weak AI.

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Adopting artificial intelligence for growth and positive social impact means forming new partnerships with customers and business partners. [shutterstock: 6542887044, turgaygundogdu]

Adopting artificial intelligence for growth and positive social impact means forming new partnerships with customers and business partners. [shutterstock: 6542887044, turgaygundogdu]

Accenture: Rapidly Advancing Technology Requires Shift In Leadership

Rapid advances in artificial intelligence (AI) and other technologies are accelerating the creation of intelligent enterprises and enabling companies to integrate themselves into people’s lives, according to Accenture Technology Vision 2018, the company's annual technology report.

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