![Sap Leanordo Falling Behind [shutterstock: 1181437858, LanKogal]](https://e3zine.com/wp-content/uploads/2020/11/sap-leanordo-falling-behind-shutterstock_1181437858.jpg)
Leonardo could have marked SAP’s digital triumph over competitors, but apparently, no one at the ERP company saw its huge potential.
Author - Peter M. Färbinger, Editor-in-Chief
Peter M. Färbinger is Editor-in-Chief and Publisher at E-3 Magazine, B4Bmedia.net AG, Munich, Germany. He can be reached at pmf@b4bmedia.net
![Christian Klein SAP [shutterstock: 667980400, rudall30]](https://e3zine.com/wp-content/uploads/2020/09/christian-klein-SAP-shutterstock_667980400.jpg)
Are Christian Klein’s efforts paying off for the SAP community? All good intentions aside, does he actually have a strategy for making good on his - and, more...
![Apple Sap Innovation [shutterstock: 1568526061, Heerapix]](https://e3zine.com/wp-content/uploads/2020/11/apple-sap-innovation-shutterstock_1568526061.jpg)
Could Apple serve as a role model for SAP before it is too late and customers will escape their Suite 7 and AnyDB prisons to switch to other ERP systems?
![SAP Keep In Touch [shutterstock: 749427565, Graphic farm]](https://e3zine.com/wp-content/uploads/2020/09/SAP-keep-in-touch-shutterstock_749427565.jpg)
It’s time for SAP to start communicating better and keep in touch - also in 2021.
![Crm Sap Qualtrics Emarsys [shutterstock: 1453314203, Tharin kaewkanya]](https://e3zine.com/wp-content/uploads/2020/10/crm-sap-qualtrics-emarsys-shutterstock_1453314203.jpg)
SAP can acquire all the companies it wants, but CRM (or even e-commerce) will never become its forte.
![Sap Ceo Christian Klein [shutterstock: 1613073412, fizkes]](https://e3zine.com/wp-content/uploads/2020/10/sap-ceo-christian-klein-shutterstock_1613073412.jpg)
How does one become CEO? Just ask SAP’s Christian Klein!
