AI is essential to understanding customers’ behaviors today and can even replace more traditional methods like customer surveys and focus groups.
Tag - Marketing
SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to...
SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to...
The number of SAP executive board members rises and falls, rises and falls again. In a new round of executive consolidation, SAP is repeating past mistakes.
Are S/4 and Hana Potemkin villages? At least SAP CEO Bill McDermott might be similarly brilliant at marketing as Grigory Potemkin once was.
With S/4, SAP has positioned its ERP system as the core of digital enterprise transformation. Important for sustainable implementations is aligning them with...