Posts

GDPR shifts the balance of power between businesses and their customers. A new approach to CRM is required. [shutterstock: 182192591, Stepan Kapl]

GDPR shifts the balance of power between businesses and their customers. A new approach to CRM is required. [shutterstock: 182192591, Stepan Kapl]

A Transfer Of Power In CRM For SAP Users?

GDPR creates a new balance between business and consumers. Only those who manage to build irresistible customer experiences will continue to thrive. GDPR will come into effect on May 25th. Uncertainty is spreading and crisis scenarios about heavy penalties are the talk of the town.

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Alex Atzberger moves from Ariba to Hybris as former Concur manager Barry Padgett becomes the new president of Ariba. [shutterstock: 102472169, vichie81]

Alex Atzberger moves from Ariba to Hybris as former Concur manager Barry Padgett becomes the new president of Ariba. [shutterstock: 102472169, vichie81]

New Presidents for SAP Ariba and Hybris

SAP recently announcedd the appointments of Alex Atzberger as president of SAP Hybris and Barry Padgett as president of SAP Ariba.

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You might like this latest book release from the SAP Community. [shutterstock: 532904239, jakkaje808]

You might like this latest book release from the SAP Community. [shutterstock: 532904239, jakkaje808]

Review – Sales and Distribution in SAP ERP: Business User Guide

In the front matter of SAP Press’ latest CRM offering, the publication process for a new edition of a book is likened to diamond cutting. There’s a refinement process at work, adding and enhancing. And their newly-released book is an excellent example.

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According to the study conducted by Forrester, Hybris Marketing Cloud allowed companies to achieve significant improvements in key business areas. [shutterstock: 524863186, one photo]

According to the study conducted by Forrester, Hybris Marketing Cloud allowed companies to achieve significant improvements in key business areas. [shutterstock: 524863186, one photo]

Hybris Marketing Improves Conversion Rates, ROI and Revenue

SAP announced that businesses gained deeper insight into their customers and saw return on investment rise after deploying the SAP Hybris Marketing Cloud solution, according to a Forrester Consulting study, "The Total Economic Impact of the SAP Hybris Marketing Solution,” commissioned by SAP Hybris.

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Demand rises as Hybris is moving to offer the most complete portfolio for front offices. [Shutterstock: 380448583, SFIO CRACHO]

Demand rises as Hybris is moving to offer the most complete portfolio for front offices. [Shutterstock: 380448583, SFIO CRACHO]

Cross-Portfolio Innovation Drives Demand for SAP Hybris Solutions

SAP announced that it has seen an increased demand for implementations with multiple SAP Hybris solutions. Over the past quarter alone, SAP solutions for customer engagement and commerce have achieved strong double-digit growth in new cloud bookings, as well as double-digit growth in software revenue.

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