IT service providers often complain about how little progress their customers are making on digital transformation projects - even though they themselves are not yet digital. Digitalization is not only a challenge user companies have to face, but...
Tag - customer journey
Cloud challenges are not easy to tackle. Companies wanting to master the customer journey first and foremost need process know-how, along with know-how about...
Advertising has changed over the past few years. Technological advances transformed advertising technology (AdTech) into digital marketing agencies (DMA).
Industry 4.0 initiatives support the trend towards customized product variants and the sale of machine and plant systems. Thus, sales become a digitization...