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The majority of consumers is ready for a digital retail experience, a new customer study found. [shutterstock: 525896389, Montri Nipitvittaya]

The majority of consumers is ready for a digital retail experience, a new customer study found. [shutterstock: 525896389, Montri Nipitvittaya]

Retail: Brands Must Earn The Right To Remember Customer Data

In the course of a global consumer research, a new retail study asked 15,500 consumers about their views on privacy and personalization, supply chain visibility and also if they are ready for a digital retail experience, including facial recognition, Virtual Sales Assistants and drone delivery.

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