Forrester To Acquire SiriusDecisions
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Forrester To Acquire SiriusDecisions

Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for 245 million dollars in cash (subject to adjustment).

The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform. This can help business leaders make the far-reaching changes needed to adapt to a customer-led market while maximizing performance.

“We made the announcement because of our clients,” said George Colony, Forrester’s chairman and chief executive officer. “Empowered customers and the disruptive power of technology are forcing business leaders to take decisive action. They also have to make deep-rooted changes while delivering quarterly results. The combined value of our strategic and their operational capabilities will help our clients change and grow in tumultuous times.”

“We’re excited about joining forces with Forrester,” said John Neeson, SiriusDecisions’ cofounder and co-CEO.

“Allying with Forrester changes the game for our clients and also accelerates our growth across industries, regions, and business functions. Beyond the powerful synergies of our two firms what will make this work is our shared passion for our clients’ success,” added Rich Eldh, SiriusDecisions’ cofounder and co-CEO.


New opportunities

Moreover, this deal opens up a number of opportunities for Forrester expansion.

  • Cross-selling services. The two client bases will benefit from broader access to research and advisory content, data, and tools.
  • Accelerating international growth plans. Forrester’s global sales force and channels will widen the distribution of SiriusDecisions’ products in EMEA and APAC.
  • Expanding SiriusDecisions’ platform. Forrester will extend the SiriusDecisions platform beyond marketing, sales, and product to roles in IT and customer experience.
  • Expanding SiriusDecisions to new vertical markets. Forrester’s growing penetration in industries such as financial services, retail, healthcare, energy and utilities serve as natural areas of expansion for “The Sirius Way.”

The SiriusDecisions acquisition will add operational expertise to Forrester’s strategy expertise and will consequently drive new business, renewal rates, and the ability to enrich existing contracts with additional services.

The transaction is expected to close in January 2019 and is subject to the satisfaction of customary closing conditions, including applicable regulatory filings.

“Digitally-savvy customers are changing the rules of business, creating extraordinary opportunity for companies that adapt and existential threat to those that don’t,” said Colony. “The combined company creates a robust platform to help our clients not only navigate these rough waters but thrive in the age of the customer.”


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