![Marketing is experiencing a renaissance in the era of digitalization and technology. [shutterstock: 403991497, My Life Graphic]](https://e3zine.com/wp-content/uploads/2019/02/marketing_qualtrics_shutterstock_403991497web-300x200.jpg)
![Bertelsmann und Saham completed the combination of their worldwide CRM businesses. [shutterstock: 702217840, Onchira Wongsiri]](https://e3zine.com/wp-content/uploads/2019/02/saham_bertelsmann_shutterstock_702217840web-300x200.jpg)
![Amazon announced Amazon WorkLink, a mobile device access management tool. [shutterstock: 622219058, Andrey Suslov]](https://e3zine.com/wp-content/uploads/2019/02/amazon-worklink_AWS_shutterstock_622219058web-300x200.jpg)
![Salesforce acquired roundCorner to extend its technology portfolio for nonprofit organizations. [shutterstock: 656980429, mirtmirt]](https://e3zine.com/wp-content/uploads/2019/02/CRM_roundCorner_shutterstock_656980429web-300x200.jpg)
![Paper-free document processing is one of the first steps on the way to a digitalized company. [shutterstock: 748667881, Andrei_R]](https://e3zine.com/wp-content/uploads/2019/02/document-processing_order-confirmation_delivery-note_shutterstock_748667881web-300x200.jpg)
![You might like this latest book release from the SAP Community. [shutterstock: 532904239, jakkaje808]](https://e3zine.com/wp-content/uploads/2017/04/sap_press_review_shutterstock_532904239web-e1552043987475-300x200.jpg)
![Henkel decommissioning legacy formula [shutterstock: 1065730331, Triff]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1065730331web-300x200.jpg)
![JiVS information management platform [shutterstock: 138027605, kentoh]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_138027605web-300x200.jpg)
![Stability Agility Data [shutterstock: 1129891073, Rainer_81]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1129891073web-300x200.jpg)
![Swiss Data Migration Services separation [shutterstock: 287596685, Syda Productions]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_287596685web-300x200.jpg)
![In agile businesses, everything has to work seamlessly - or flow, so to speak. [shutterstock: 145038133, Sofiaworld]](https://e3zine.com/wp-content/uploads/2019/02/agile_JiVS_data_shutterstock_145038133web-300x200.jpg)
![With several new products, NetApp hopes to drive business success of its customers with AI. [shutterstock: 1161295633, Visual Generation]](https://e3zine.com/wp-content/uploads/2019/01/netapp_Max-data_ontap_flash-performance_shutterstock_1161295633web-e1551696646681-300x200.jpg)
![SAP is struggling to find the perfect balance between being a software developer and a cloud provider - and may never find it. [shutterstock: 1315344899, Andrey_Popov]](https://e3zine.com/wp-content/uploads/2019/02/software_work-life-balance_cloud-provider_shutterstock_1315344899web-300x200.jpg)
![Intel announced availability of Intel Xeon W-3175X. [shutterstock: 1249878100, Raimundas]](https://e3zine.com/wp-content/uploads/2019/02/Intel-xeon_shutterstock_1249878100web-300x200.jpg)
![The Layoff restructuring [shutterstock: 720164359, Birute Vijeikiene]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_720164359web-300x200.jpg)
![SAP is making one disastrous choice after another. SAP customers can do nothing more but to watch on as the SAP world is engulfed in flames. [shutterstock: 333822065, conrado]](https://e3zine.com/wp-content/uploads/2019/02/SAP-Business-Partner_DSAG_shutterstock_333822065web-300x200.jpg)
![Suse is partnering with Intel and SAP to deliver the first enterprise Linux optimized for both. [shutterstock: 230269249, Rawpixel.com]](https://e3zine.com/wp-content/uploads/2019/02/Intel_SUSE_Intel-Optane_shutterstock_230269249web-300x200.jpg)
![Hybris is dead, long live Hybris! [shutterstock: 615358373, GoodstockNik]](https://e3zine.com/wp-content/uploads/2019/02/hybris_qualtrics_shutterstock_615358373web-300x200.jpg)
![SAPs stock price took a deep dive when it acquired Qualtrics. Will it be able to recover? [shutterstock: 68103547, Sergey Orlov]](https://e3zine.com/wp-content/uploads/2019/01/Qualtrics_stock_shutterstock_68103547web-300x200.jpg)
SAP’s stock price took a hit when it acquired Qualtrics. But apparently, shareholders have come to terms with it already - even saying that this deep dive has...
Category - Last and Least
![SAP has to stop only pushing forward, and start thinking about the reality of its systems. [shutterstock: 393813904, FullRix]](https://e3zine.com/wp-content/uploads/2019/01/hasso-plattner_innovation_shutterstock_393813904-300x200.jpg)
Once upon a time, Hasso Plattner wanted his Hana database to be seen as disruptive innovation. Wish and reality collided.
![Experience matters was the motto of FKOM 2019. While that's true, there are other much more important things. [shutterstock: 633513077, Anton Gvozdikov]](https://e3zine.com/wp-content/uploads/2019/01/FKOM_ariba_shutterstock_633513077web-300x200.jpg)
SAP’s FKOM in Barcelona this year seemed to excite its employees and partners, but its customers not so much - and there is a good reason for that.
![SAP had to pull the rope on the golden parachute. What does this mean? Well, Bill McDermott would like to know that too, apparently. [shutterstock: 744038299, rogistok]](https://e3zine.com/wp-content/uploads/2019/01/bill-mcdermott_golden-parachute_luka-mucic_shutterstock_744038299web-300x200.jpg)
During the annual press conference held at SAP headquarters this week, CEO Bill McDermott and CFO Luka Mucic made some interesting statements. However, they...
![Artificial intelligence might be the hero SAP customers deserve - but not the one they need right now. [shutterstock: 103769108, Malchev]](https://e3zine.com/wp-content/uploads/2018/12/S4-Hana_migration_AI_shutterstock_103769108web-300x200.jpg)
Hana and S/4 have been much discussed topics in the last few months. However, it is still important to talk about them - as SAP customers might fail miserably...
![A storm is brewing at the horizon - and SAP refuses to acknowledge the thunderclouds. [shutterstock: 523360240, Sytilin Pavel]](https://e3zine.com/wp-content/uploads/2019/01/cloud_Google_shutterstock_523360240web-300x200.jpg)
Everyone should do it, and everyone wants to migrate to the cloud! At least if you believe the official statements of many companies.
EDITOR-IN-CHIEF Blog
![Every new technology is a step back. It is never as perfectly evaluated as the old one - but it will surpass it in due time. [shutterstock: 484219669, Africa Studio]](https://e3zine.com/wp-content/uploads/2019/01/bayer_time_Hana_shutterstock_484219669-74x55.jpg)
![Have you ever wondered what is going on inside someone else's head? Hard to imagine, isn't it? Well, at least Bill McDermott's thoughts are easy to guess. [shutterstock: 622200797, Lia Koltyrina]](https://e3zine.com/wp-content/uploads/2018/12/Bill-McDermott_Hana_CRM_shutterstock_622200797web-74x55.jpg)
![Leonardo da Vinci is the perfect synonym for the new direction the SAP community is heading in. [shutterstock: 27948671, Janaka Dharmasena]](https://e3zine.com/wp-content/uploads/2018/10/Leonardo_predictive-maintenance_shutterstock_27948671web-74x55.jpg)
OPEN SOURCE Blog
![Fujitsu announced a new end-to-end enterprise transformation offering which will fast track the move to the AWS cloud for organizations. [shutterstock: 793635139, GreenTech]](https://e3zine.com/wp-content/uploads/2019/01/fujitsu_AWS_enterprise-transformation_shutterstock_793635139web-74x55.jpg)
![Syslink Xandria launches a solution to scale SAP in public cloud environments. [shutterstock: 258687632, Brian A Jackson]](https://e3zine.com/wp-content/uploads/2019/01/syslink-xandria_cloud-action_shutterstock_258687632-74x55.jpg)
![The new Oracle Cloud makes security a priority, features comprehensive cloud services, and can be used by SAP customers too. [shutterstock: 1018377550, Phonlamai Photo]](https://e3zine.com/wp-content/uploads/2019/01/oracle-cloud_autonomous-database_OCI_shutterstock_1018377550web-74x55.jpg)
![Data management across on-premise systems and public clouds? It is possible. [shutterstock: 1119179282, ra2studio]](https://e3zine.com/wp-content/uploads/2019/01/NetApp_cloud_Azure_data_shutterstock_1119179282web-74x55.jpg)
LICENSE AND PRICE Blog
![SAP's new licensing model leaves companies in purchasing at a crossroads. [shutterstock: 717943141, sondem]](https://e3zine.com/wp-content/uploads/2019/02/licensing_digital-access_purchasing_shutterstock_717943141web-74x55.jpg)
![A civil court in Mexico ruled in favour of Dominion Group, which is seeking compensation for financial damages it sustained by being deceived about OEM licenses by SAP. [shutterstock: 633797687, Billion Photos]](https://e3zine.com/wp-content/uploads/2019/02/dominion_oem_mexico_sap_shutterstock_633797687web-74x55.jpg)
![Snow Software launched their Digital Access Estimator for SAP, which delivers licensing transparency to existing customers. [shutterstock: 1084881452, Jiw Ingka]](https://e3zine.com/wp-content/uploads/2018/09/snow_licensing_shutterstock_1084881452web-e1538128927111-74x55.jpg)
NETWEAVER AND SOLMAN Blog
![The new certification ensures requirements of S/4Hana users can be met. [shutterstock: 1007939062, phloxii]](https://e3zine.com/wp-content/uploads/2018/08/wmd_xsuite_shutterstock_1007939062web-74x55.jpg)
![There's plenty of reasons to upgrade to SolMan 7.2. [shuttetsock: 695176816, Ozz Design]](https://e3zine.com/wp-content/uploads/2018/01/SolMan_Netweaver_shutterstock_695176816web-74x55.jpg)
![You might like this latest book release from the SAP Community. [shutterstock: 532904239, jakkaje808]](https://e3zine.com/wp-content/uploads/2017/04/sap_press_review_shutterstock_532904239web-e1552043987475-74x55.jpg)
SOH AND S/4 Blog
![Henkel decommissioning legacy formula [shutterstock: 1065730331, Triff]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1065730331web-74x55.jpg)
![JiVS information management platform [shutterstock: 138027605, kentoh]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_138027605web-74x55.jpg)
![Stability Agility Data [shutterstock: 1129891073, Rainer_81]](https://e3zine.com/wp-content/uploads/2019/03/shutterstock_1129891073web-74x55.jpg)
