Digitalization leads to better and personalized customer experiences - in B2C. Many people believe that B2B companies don’t have to concern themselves with...
Category - E-Commerce
It’s often the most unlikely ideas that bring about great change. Amazon, for example, is planning to sell its own serial numbers to manufacturers. This is...
Advertising has changed over the past few years. Technological advances transformed advertising technology (AdTech) into digital marketing agencies (DMA).
Cloud solutions are convenient. Customers are relieved from maintenance, updates, or load changes. But what happens in critical situations like on Black Friday...
How nice the world of e-commerce would be if there was no competition, and customers would for once be satisfied. But alas, life is tough, and companies must...
For many companies, e-commerce is an essential distribution channel. It is a vital part of digitalisation. Sometimes, however, you may lose business partners...